Today’s Business has assisted with marketing efforts for countless supplement brands over the past 10 years. Whether it be managing affiliate programs, providing SEO consulting services, or managing influencer campaigns we have pretty much done it all when it comes to marketing for supplement brands. During this process, we’ve had to scour the internet for credible sources with useful information on a daily basis and we have always kept track of which sources are the most reliable while also delivering information via a user-friendly experience. Below are some of the websites that we feel provide the best and most credible information.

#1 Healthline

Healthline’s website provides an array of resources so that the consumer can easily access the information that they want. For instance, just on the homepage one can go to the “health conditions” tab and choose the option that applies to them. Upon clicking on each option, anyone can find out information regarding causes and treatments. People may not want to spend a lot of time with a workout video or at the gym so the fact that Healthline offers article resources makes them more user-friendly. While all of these tabs contain valuable information, the “connect” drop-down allows for all users to find a small community within a larger one. Users have commented on the same aspects of the website. According to AP news, users like healthline because the website offers information in non-medical terms (APnews) . They can engage and understand the content in order to help themselves. In order to create a supplement site that can be enjoyed by a larger audience. One must consider who their audience is. In terms of Healthline, their audience could be moms looking for advice on their kids or themselves or just the average person looking how to take care of themselves. Once they have determined that they want their website to be easily read by anyone then they can focus on promoting wellness tips and non-medical language. Some websites may be difficult to read and navigate but Healthline displays are all right there on the screen. The website also explains in-depth different types of supplements, how to use them and their benefits. These written articles give a personal connection. 

#2 TotalShape

Total Shape focuses on the fitness aspect of supplements. From the home page of their website, the reader can find an abundance of information for a variety of topics, including diets, exercise and supplements. The “supplements” drop down box offers access to different types of supplements, including protein powder, pre-workout and more. When the user chooses a supplement from the website they are then connected to an article written by fitness coaches and nutritionists employed by the company. These articles assess and give links to the best brands for their choices. For each brand, the author discusses the positives and the negatives. From this information, the user can then consider what works best for them. TotalShape definitely focuses more on the result. It gives you tips for you to better understand your lifestyle. For each supplement, TotalShape also maps out the credibility behind their claims. They list the number of hours of research, reviews and experts. This increases the legitness of the website. The pros and cons explanation of the supplement can make the consumer feel more in control of their decision thus making them more interested in using the site. Along with this, the statement that the articles are fact-checked by professionals in the medical science field gives them credibility. 

#3 BarBend

BarBend offers an extensive list of workouts for users to try. They have their supplements explained under the “nutrition reviews” drop down. Similar to TotalShape, BarBend offers general types of supplements in the drop down menu and then goes more in-depth with the articles. The article analyzing women’s multivitamins is aimed at helping consumers find the multivitamin that works the best for them. The author gives links to various types of multivitamins depending on what demographic they fit in. They also provide useful information for “who should buy” and “who should not buy” ; these specificities allow the reader to have less confusion. Searching for supplements can be confusing so BarBend simplifies the process. Not only do the articles give information and suggestions but they also allow the user to take into account their preferences. For instance, you can choose from a superfood supplement, a translucent ingredient supplement and more. This feeling of control allows the user to better engage with the website. People will search for a website like BarBend when they want advice, they are looking for many options instead of just one. With one option, people will get bored so these articles that the website is providing need to have a variety of information in order to improve consumer engagement. These thorough articles are why BarBend is considered on the list for Top 5 Supplement Review Brands. 

#4 Very Well Fit  

Similar to the other websites, Very Well Fit offers advice regarding fitness along with eating and weight loss tips. Finding the section about supplements is not as easy as it was on the previous three sites, as it is not included in a dropdown menu. However, after typing supplement into the search bar a wide variety of options are presented. Instead of protein and workout supplements, Very Well Fit focuses on daily vitamins that people may not be getting through food. Users can read from a variety of articles describing the use of different vitamins, some that you may not even have heard of before. The purpose of these articles is to tell less about what to buy and more about the purpose of buying the product. For instance, they have a medically reviewed article about the use of fish oil. The article describes what fish oil is and what it can do for you. This allows for the reader to weigh the positives and negatives of their supplement options. The demographic of Very Well Fit differs from that of the other websites as it is more focused on general wellness supplements. Very Well Fit would be a good choice when you are looking for which daily supplement is best for you. 

#5 Muscle and Fitness 

Muscle and Fitness is an article-based website supporting health and fitness through writing and celebrity endorsements. Under their nutrition tab, they have articles about supplements on a wide scale. Included are testimonials, which can allow the user to understand what worked for others so that they may consider it for themselves. Other articles discuss the best supplements, whether it be for before your workout or after. Muscle and Fitness also has a women’s side to their website where they detail the best supplements for women. For the men, the content focuses more on protein and muscle building while for the women, the primary focus is skincare and workout supplements. Instead of being just listicles like some of the previous websites’ articles, Muscle and Fitness focuses on creating a story, which can keep the reader entertained. This website provides a variety of content for both men and women to enjoy and understand their supplements. They do not have to know what exactly they want, all they have to know is that they want to use a supplement. The website offers resources for finding the supplement that best fits your needs, whether it be for improving your body on the outside or inside. 

#6 SupplementReviews.com 

SupplementReviews.com offers extensive customer-reviews, which is a change from the professional reviews on the previous websites. From the home page, interested individuals can choose which type of supplement they would like to explore. After clicking on the supplement, the website takes them to a list of possible brands. Upon selecting a brand, anyone can view reviews from other customers. Not only are written reviews available to aid in comparison but there is also a meter that ranges from excellent to bad where previous customers can evaluate their experience. Professional reviews are important when considering what works best for your body because you would not want to take something that contradicts your health goals. However, peer reviews can be just as helpful. An average person’s recount of using a supplement can allow for other viewers to make a connection on a non-medical level. 

#7 ConsumerLab

ConsumerLab has been previously assessed for legitimacy. When it comes to accurate professional opinions then ConsumerLab seems to be the place. The key figures involved in the operations of the website have medical backgrounds. A personal belief that they rely on is that consumers should be assisted by medical professionals when it comes to the topic of supplements. ConsumerLab also prides themselves on operating with  transparency for their website. They are honest about their testing processes which improves the validity of their data. Peer reviews are an accurate way to assess the relevance of a website and ConsumerLab is one of the few supplement review websites that has websites addressing whether they are a trustworthy source. These websites claim that ConsumerLab’s easy-to-use system backed by the credibility of real doctors puts them above other websites of their kind. 

#8 GNC

GNC has been a company that specializes in vitamins and supplements for many years now and in addition to their store front locations, they have had a growing website. There have been different opinions on the legitimacy of GNC. However, the vast selection that the company offers is a positive for many. Another plus is that since there are several locations throughout the world, you can do online research to determine what you would like and then go to a physical location in order to consult with a customer service worker to determine if it is the best fit for you. This can lead to an increase in customer satisfaction and loyalty. Like the other websites, GNC has a delivery option. This delivery option can facilitate the buying process. Ultimately GNC has had a long reputation of being a reliable supplement provider. 

#9 FitnessInformant

FitnessInformant prides itself on giving 100% honest reviews. On the homepage of the website, viewers can choose from a variety of different supplements. Including muscle recovery, pre-workout and amino acids. An explanation for each of these types is given under a picture. The viewer is then given the opportunity to select what type of brands they would like to consider. Upon choosing a specific brand, the website gives a pros and cons list. The products also give a ranking out of 10 based on several factors, including profile, effectiveness and taste. Customers also have the opportunity to give their written reviews, which allows for viewers to compare their ideas to others. 

#10 MassiveJoes

MassiveJoes gives specific brands on their homepage and then the viewer can read articles related to the product after they choose which they want to learn more about. An interesting feature that this website has is that customers can decide what they want to get based on their goals. To do this you just have to go under the “goal” tab choose what you would like to improve. When initially looking for supplements, individuals may have an idea of what they would like to focus on with their new routine but may not know where to start. MassiveJoes offers a variety of explanations for different supplements that the customer can then evaluate what they think would work best for them. Instead of giving specific reviews and recommendations, this website gives people options based on what they choose and then gives a brief description of the product. For customers interested in building their own opinion with a little help from a website, MassiveJoes would be the way to go. 

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The ‘Swipe-up for more’ prompt has always been located down at the bottom of the Story screen and has previously allowed creators and businesses – with a minimum of 10k followers – to drive traffic to a website. With the updated features ability to customize and place the Link Sticker anywhere on a Story, creators and businesses will have more options to drive traffic and increase click-throughs. This new Link Sticker will sit alongside previously made interactive features available in the app, including stickers for donations, music, and polls.

This feature has been in development for quite some time, as Instagram had previously been testing this feature out in small batches throughout the summer. According to social media expert Matt Navarra, ‘Link’ stickers will become more widely available to users starting on August 30th and, as it appears, may eventually be available to all users, 10k followers or not. As minimal as this change is, it is a huge win for small businesses, nano-influencers or any business just starting out on the platform.

As Instagram continues to roll out updates in line with their new direction, we’re excited to see what else is in store for optimizing our content. In the meantime, we will be patiently waiting for the ‘Link’ stickers to show in our accounts, so we can begin implementing them into our strategies.

Social Media Advertising at Today’s Business

Our Social Media Strategy team takes a comprehensive approach to social media marketing with your business goals in mind. Our methods are anything but one size fits all. We formulate a unique and competitive strategy for each brand that we work with. Depending on your goals, we are able to determine appropriate KPIs for each of your campaigns.

We are constantly keeping up to date on emerging trends in the social landscape to ensure that our campaigns are always utilizing best practices and performing adjacent to industry standards. If you are ready to start embracing the full potential of Facebook and Instagram advertising in your brand’s social media campaigns, let’s talk!

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Recent News and Updates in Digital Marketing

FLoC is Coming Soon 

On March 15, 2021, Google mentioned they will not be using alternate identifiers to trace users for advertising reasons. Instead, Google will use FLoC, which has an algorithm that will investigate the URLs of sites that the user visited and the page’s content. Two challenges that FLoC faces are privacy concerns and targeting. Regarding privacy concerns, grouping users into cohorts can hide each individual within a crowd, but extricating data from individuals is an issue. Meanwhile, for targeting, the options will not change, but advertisers will target cohorts that compose of many people, unlike particular people. 

TB Take: It remains to be seen whether FLoC will satisfy the long term cookie-less future that privacy advocates are clamoring for. However, if it satisfies privacy concerns, we will have a better happy medium for marketing analysis.

Facebook Analytics is Shutting Down June 30th 

On April 1, 2021, Facebook Analytics announced it will no longer be operating after June 30, 2021. This announcement caught the attention of many marketers, as they relied on this tool. There will be three 1:1 business tools when Facebook Analytics is removed. The first is Facebook Business Suite which lets users control their business accounts. Information about a business’s trends, content, and audience will be included. The second, Ads Managers, allows businesses to see results for Facebook ads and campaigns, in addition to view, and modify changes. Last, there is Events Manager. This tool helps users to control and arrange Conversions API and Facebook Pixel. 

TB Take: The most important thing that users will need to keep in mind is exporting any pertinent data before expiration.

Google: Quality Issue if Copied Content Outranks Original  

On March 12, 2021, John Mueller from Google explained that duplicate content copied above an original source can cause a quality issue. Mohammad Medhi Abas, site owner, discussed with Mueller that his content is being taken and republished by other sites. The problem is that the stolen content is being ranked above Mohammad’s own. If content is being published without the owner’s permission, one option is the DMCA takedown procedure. The result is that site owners can report stolen content on a per-page basis to Google. If there is evidence that the content was copied without consent, Google may eliminate the page. Another option is reassessing site quality. Google’s algorithms may have difficulty seeing the quality of your site. Also, Muller makes note that Google can discern which site it should trust based on the quality. 

TB Take: This is a perfect example of why content is king, but it’s not the only factor that matters. Hijacking content has happened since the beginning of SEO. The best counter to this is to establish strong copyright policies on the website. We are happy to discuss this further with anyone interested.

Artificially Flat URL Structures Have No Benefit 

Google’s John Mueller discussed on March 28, 2021 that Google is not worried about the number of slashes in a URL. This does not determine the page’s importance or the probability that Google is to surface the page in search results. Also, the URL site structure may be used however the user wishes. Google looks at URLs as identifiers of content and does not harm the site.

TB Take: This alleviates concerns for mega sites that have several clusters of content that go deep into sub-topic after sub-topic. However, Google has made several statements like this in the past and data has proven them wrong. We still do not recommend going over three or four folders (slashes) deep, unless it’s absolutely logical.

PageSpeed Insights Scores Updated by Google 

On March 3rd, 2021, Google declared that the scores of PageSpeeds Insights shall increase. PageSpeed Insights is a mechanism that Google uses to give reports on the speed performance of a website. The tool is both mobile and desktop page speed reports and information about problems that were found. PageSpeed Insights has two options of reporting which are lab data and field data. Lab Data is defined as a report generated using internet speeds and simulated devices. Lab Data’s function is to note code-level factors that can allow the user experience to suggest ideas to solve problems and to degrade. Meanwhile, field data is information gathered through users browsing the site with Chrome. It is best for knowing what kind performance site visitors are experiencing. 

TB Take: This is important to note when comparing current vs. previous data. Otherwise, the only thing to keep in mind is that if your site has poor scores after the increase, definitely emphasize improving it while working with your dev team.

Let’s Talk Digital Marketing

Anything happen so far this year that you’re curious about learning more? We’re always game to talk to clients, potential clients, and fellow marketers about what we love. Contact us today to find out more.

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Google Question Hub is a Google-developed platform focusing on the unanswered questions asked on the internet. Google organizes information to find the most relevant results for each user’s search query. If there is no content available, Question Hub collects unanswered questions to identify content gaps that are online. This allows digital marketers to use these insights to create better content for their audience. 

How Does Google Question Hub Work?

Google Question Hub collects unanswered search queries to help you find relevant questions to your industry. You can search for a particular term or topic and Google will show you all the questions related to those key terms and subjects that people have not answered yet. You can use these questions to create richer content and to track your impact to see if your content helped your users. 

Google is giving access to 100 questions at once from multiple categories. Once you have selected the list of questions that are most relevant for you to answer, you can export those questions to a CSV file. If you do not wish to export the entire list of questions, you can easily star mark the ones you deem important and come back to them later. The starred questions can be found in a separate tab on the left side of your screen when you check back on them. 

There is also an Add Questions button, which takes you to the section where you need to add questions related to your key term or subject. If you want to find all the questions added, there is a tab called Questions you can access. In the platform there is also a History button where you can look at the previously gathered questions from the Google Questions Hub. If you need to change the language, update your email address, or delete your account, there is a settings option in the platform as well that lets you easily manage your account.

Why Should You Use Google Question Hub Tool?

Google Question Hub is a great tool for bloggers, writers, and strategists looking to increase their audience. It speeds up looking for valuable content users want answers to. Your work for creating articles will become much easier with having access to hundreds of questions relevant to your industry. You’ll be able to gain some great rankings and prime real estate on the first page of Google to enhance your search visibility. 

Content Marketing Experts at Today’s Business 

At Today’s Business, we strongly recommend using Google’s Question Hub tool to enhance your content marketing efforts moving forward. Our SEO strategists develop articles and valuable blog content using Question Hub to gain more users to our client’s websites and boost your online presence. Our experts will work with you to develop a content strategy that takes your company to the next level. Contact us today to see how our strategists can help you!

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