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What is Affiliate Marketing?

Simply put, affiliate marketing is an advertiser’s (brand’s) online network of referral partners (affiliates or publishers). The business is often referred to as the advertiser, brand or merchant. The advertiser’s goal is to sell their products or services. The referral partner, often referred to as a publisher or affiliate, is anyone who has built an audience and has the goal of trying to monetize their audience through partnerships with advertisers.

The next question you might be asking is “who exactly are these affiliates?”. This is a great question! Affiliates can come from a variety of different categories. Some of which we have listed below:

• Bloggers
• Cashback/Loyalty Sites (Rakuten, Honey Gold)
• Coupon Websites (RetailMeNot, Couponology)
• Email Newsletters (Morning Brew)
• Media Outlets
• Reviews Sites
• Social Media Influencers (Shoptagr)
• Technology Partners (UpSellit, RevLifter, Fashwire, Etc)

How Does Affiliate Marketing Work?

Affiliate marketers earn revenue through commissions from the advertisers that they partner with. The advertisers set the terms of the program and then affiliates have the option to join the program if they feel that the products or services will provide value to their audience and/or believe it will create significant revenue for them. Affiliates that have very large or high converting audiences will often demand a paid placement fee or negotiate for a better commission. A paid placement fee is typically a flat rate that an affiliate charges for a brand to get a particular placement on one or multiple owned assets that the affiliate may have. Oftentimes, paid placements are homepage placements, email newsletter inclusions, gift guides positions, or social media posts.

To start an affiliate marketing program it is recommended that you first partner with an affiliate network or affiliate tracking technology partner. Affiliate networks and technology partners provide you with the tools you need to easily keep track of all of your affiliate partners, such as affiliate tracking link generation. Affiliate tracking links are necessary as these links provide the advertiser with data about an affiliate marketing partner’s performance. The tracking link determines if an affiliate is producing clicks and conversions for the advertiser, which allows the publishers that are driving sales to be compensated for their efforts. Most programs run on a last click attribution model, where the last affiliate in a stream of clicks is the one who is credited with the conversion. However, this can be customized if desired.

What is the difference between an affiliate network and an affiliate technology partner?

Affiliate technology (SaaS) partners (such as LeadDyno or Refersion) often provide affiliate tracking and reporting capabilities. Whereas an affiliate network (such as Pepperjam, Impact Radius, AWIN, or Rakuten) provide affiliate tracking link technology, reporting capabilities, and a network of affiliates that they host, which you can interact with directly on their platform. The biggest difference is most big publishers are already active on affiliate marketing networks, which means that if you have a partnership with that network it’ll be easier to integrate with those partners.

What is right for my company: An affiliate network or affiliate technology (SaaS) partner?

This is something that is very unique to your scenario. Generally, it is best to work with an affiliate network, however,  if you are just getting started it may be better to utilize a technology partner. If you need expert guidance, please fill out the form below and our experienced team will help you get started.

What Are the Benefits of Affiliate Marketing?

• Return on Investment & Controlled Acquisition Cost
  • With affiliate marketing, you only pay a fee when you get the desired outcome that you are looking for. Unlike Facebook and Google ads, where you pay per click or impression, most affiliate programs are set-up so that you only pay out your partners when you have generated a new sale or customer. This allows brands to control their acquisition cost and keep a stable bottom line for their business.
• Control Your Brand & Set the Rules
  • There are a lot of partners that are going to be posting about you whether or not you have an affiliate program. With an affiliate team, you are able to monitor what is being said, build a relationship with these partners, and control your brand narrative. Also, by building a great relationship with these publishers you can now work with them to promote your brand and drive growth at key moments.
  • With affiliate marketing – you get to set the rules for how and when you pay your partners.
• PR & SEO
  • More content about your brand. More backlinks. Increase in traffic. These are all things that an affiliate program can provide and all help to increase your brand awareness and help you rank organically.

Why Use Today’s Business Affiliate Management Agency Services?

At this point you understand the fundamentals of an affiliate program and the value that it can have for your business. You might be asking “affiliate sounds like a great channel, but how do I get started?, how much time would it take?, and do I need technical knowledge?”

Yes, affiliate programs can be difficult to start, very time consuming, and require technical and industry knowledge.

Luckily for you there’s Today’s Business. Today’s Business can help you create and grow an affiliate program, as well as manage all aspects of your campaign. Here are just a few of the deliverables you can expect from a TB managed affiliate program:

• Affiliate network selection, contract negotiations, and implementation
• Affiliate terms & conditions development
• Organic Search audit, gap analysis, and strategy development
• Constant affiliate recruitment
• Negotiations & relationship building with affiliate partners
• Campaign development and paid media management
• Campaign ideation and development
• Affiliate program audits and optimization
• Reporting & full support team
• Fraud Monitoring and Management
• TB ATHLETE/INFLUENCER NETWORK 

Today’s Business makes starting and growing your affiliate program a breeze. Affiliate marketing can be a great channel, but if done incorrectly it can be a waste of time, money, and counterproductive. This is why it is so important to choose an agency who is transparent, experienced and knows what they are doing. Here’s why you can trust TB:

• Regular attendees and speakers at industry events including Affiliate Summit, Search Marketing Expo, Social Media Marketing World
• Built great relationships with thousands of publishers across a multitude of industries and channels
  • Several Relationships are so strong that they pay us a retainer to manage their SEO and paid media
• Host affiliate networking events to further develop key relationships and recruit new pubs
• Have a massive network of athletes and influencers
• Over 50+ years combined affiliate marketing experience across our team
• Technology: Advanced Affiliate CRM that allows for segmented workflows based on content and relationship
  • Daily and Weekly communication based on performance (ie. if a publisher has decreased by 25% in sales MoM our systems are indicated and a call is requested). 
  • Relentless outreach approach, TB utilizes third party programs to see engagement with our emails. Based on this engagement publishers are put into email funnels to assure our message is received. 
  • Advanced publisher identification through social, organic, and Amazon API access. Ideal prospects are identified by key organic rankings, social listening, and Amazon Associate link detection. 

The post THE TB DIFFERENCE: AFFILIATE MARKETING appeared first on Today's Business.

A HUGE congratulations to the Los Angeles Lakers for winning the 2020 NBA Championship. Led by LeBron James and Anthony Davis, the Lakers were able to defeat Miami’s best shot and still dominate the NBA Finals. It has been a decade since the Lakers have won in the NBA Finals. So for all Lakers fans – Let’s savor this moment and party with some awesome Championship Lakers gear!

The LA Lakers Full Team of Bobbleheads

What could be better than seeing your favorite team hold The Larry O’Brien NBA Championship Trophy and prove themselves as the best team in the entire NBA? – NOTHING! 

Now you can have your favorite players or the whole team displayed in your fan cave, man cave, office space, bathroom (I’m not judging), or throughout your home with these extremely high-quality hand painted and crafted collectible bobbleheads that are only from FOCO.

Cover Up with Lakers Face Masks & Gaiter Scarfs

NEWS FLASH – Face covers/masks are NOT going anywhere. The world has changed, but on the flipside – this makes a great option to represent the NBA Champions everywhere you go! Not only with face masks, but also with comfortable and stylish Gaiter Scarfs. If you’re going to be covering your face in public, use it as a golden opportunity to tell everyone around you that your favorite team is the best in the world. Lakers fans, it’s been 10 years! You deserve to brag about your team earning the Championship title. 

Cover up today with the Los Angeles Lakers 2020 NBA Champions with the adjustable 2 Pack Face Coverings or the convenient and comfortable Gaiter Scarfs by FOCO.

Carry The NBA Champions on Your Back

Carry the Champs on your back! Whether you are going to the gym, back to school, or just on the go – make sure to pack your belongings in a new LA Lakers backpack. 

From the traditional backpack to the drawstring backpack, you can carry all your stuff while representing the 2020 NBA Champions anywhere you go.

Holiday Ornaments, Santa Hats, & Stockings

FA LA LA LA LAKERS! The holidays are right around the corner. What’s a better way to spend the holiday season than decorating with LA Lakers NBA Championship ornaments, Santa hats, and stockings? Spread the LA Lakers championship joy this holiday season! 

Hang the Los Angeles Lakers 2020 NBA Champions stocking over your fireplace, and cover your tree with all LA Lakers Champion ornaments, while wearing the LA Lakers 2020 Champions holiday hat, so Santa knows how good of a fan you were this year!

Represent The 2020 NBA Champions with FOCO

Visit FOCO’s Los Angeles Lakers shop to represent your 2020 NBA Championship team. From face coverings and accessories to Lakers apparel, and even for your home, as well as holiday essentials, FOCO is your one stop shop for all LA Lakers gear.

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability accurate as of the time of publication.

The post 2020 NBA Finals Champions: Exclusive LA Lakers Gear for a Limited Time Only appeared first on Today's Business.

So you just got a dog… you probably have a lot of questions. What type of dog food should I be buying for my breed of dog? How much food should I feed my dog? What type of vaccinations does my dog need? Is it normal for my dog to not eat a specific type of food? Lucky for you there are a lot of great resources available. Below are the top 10 tips for new dog owners from the best blogs around!

1. Best Dog Food for Your Furry Friend

As a dog owner, you’re looking for the cheapest but healthiest food possible for your furry friend, to nourish and raise them properly. That being said, there are a lot of not-so-healthy options on the market these days, which is why going with the homemade alternative could be the most beneficial. Not sure what you can give your dog from your kitchen cabinets? Discover more information on all of the different ways to save money and keep your dog feeling healthy and looking great. For healthier and more nutritional brands, visit ThinkJinx.com to shop for high-quality organic premium dog food.

2. How to Clean Your Dog’s Ears 

After a few weeks, you may start noticing bacteria buildup in your dog’s ears and are clueless on how to get it out safely. Like humans, bacteria and earwax buildup is not healthy and needs to be removed as soon as possible. Assuming you don’t want to spend a fortune going to the Veterinarian, check out these three easy and painless ways to clean your dog’s ears, as well as other important information.

3. How Much to Feed Your Dog 

One of the most important tools you need to know about owning a dog is understanding their diet and metabolism. Your dog’s weight plays a significant factor in determining how much to feed them and how many times a day. A consistent and proper eating pattern will result in stronger bones, healthier organs, and increased life expectancy. Learn more about the tricks and methods of feeding your dog properly. 

4. How to Stop Your Dog from Barking 

When you first get a dog, there are a few things you should prepare yourself for. There are the obvious factors such as not being able to go on vacations, must always take them out despite the inconvenience, Veterinarian bills, and one of the most common – barking! Certain dog breeds can be louder than others, some are quieter, and some are downright easy going. If you have a loud or aggressive barker, there are steps you can take to training your dog to not bark as often. Read more to see what your plan of action should be for a more peaceful home. 

5. Can Dogs Eat Popcorn?

There is nothing more adorable than when your dog sits by your side at the dinner table waiting to devour any fallen food. This is when the question “Is this good for my dog?” may run through your head. Every so often the answer is yes, and sometimes it is no. Popcorn sits right in the middle. Can your dog eat buttered popcorn? Caramel popcorn? Barbecue popcorn? Plain popcorn? The go-to movie snack may go down easy but could cause digestive problems later on down the line. Read more to find all the answers you need regarding what kind of popcorn is good for your dog.

6. How Much Exercise Your Dog Needs 

Exercise is important for humans on a daily basis in order to remain healthy and overall boost their morale. Dogs are similar but have their own differences. Depending on their breed, age, and weight, specific dogs need distinct minutes of exercise. You may ask yourself the typical questions… Where to get exercise? How much exercise is enough? What are the costs of little to no exercise? Find out more regarding your dog’s physical activity and well being is included in this informational blog. 

7. Puppy Teething: Tips and Tricks 

Whether this is your first puppy or tenth, you should be aware of the teething stage. How to notice your puppy is teething, how to soothe the pain, and what helps tooth growth and more are common questions you ask yourself. Lucky for you, this blog has it all. From tips on what you can do to tricks on what can help the puppy, you’ll be the most educated dog owner on the market upon reading this blog. Enjoy!

8. How to Find the Right Shampoo 

There are several questions to ask when buying your dog the best shampoo. You may be the type to buy scented shampoos or maybe a two-in-one shampoo and conditioner for yourself, which means it is yours and only yours. Sharing shampoo can be harmful to the pet as the chemicals affect their skin differently because it is way more sensitive. To be safe, read this article before you give your dog a bath to better ensure the safety and health of your pet.

9. Warning Signs Your Dog is Sick 

Does your dog have a loss of appetite? Rash? Agitation? Trouble passing urine? It may be time to read more into it. Dogs cannot tell you when they don’t feel well, which means it is up to the dog owner to notice the unusual and do something about it. Not sure about symptoms of a certain illness? Learn more from this article that will help you understand the health risks shown by your pet and what to look out for.

10. What Your Dog’s Vaccinations Mean

Whether you are giving your puppy their first vaccination or maintaining their health throughout the years, vaccinations are crucial in dogs’ health. Names of these vaccines are sometimes double-digit syllables, which makes it extremely difficult to comprehend and understand why your dog even needs them. However, this article breaks down the reason for each vaccine, tells you what they do for your dog, and when you need to get them. 

Did we any tips? Or a great blog with more tips for dog owners? Let us know by contacting us via our contact form or Instagram!

Resources:

• https://thebark.com/content/save-money-homemade-dog-food 
• https://www.hillspet.com/dog-care/routine-care/how-to-clean-dog-ears
• https://pets.thenest.com/much-feed-dog-based-weight-3536.html
• https://www.rover.com/blog/surefire-ways-to-stop-dog-barking/
• https://gooddogsco.com/blog/can-dogs-eat-popcorn/
• https://dogtime.com/dog-health/fitness/49-exercise-needs
• https://pupbox.com/training/pup-teething-really-taste-good/
• https://www.cesarsway.com/the-right-shampoo-for-your-dog/
• https://wagwalking.com/daily/8-warning-signs-dog-may-sick
• https://blog.jefferspet.com/understanding-dog-vaccinations/

*This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability accurate as of the time of publication.

The post Top 10 Tips for New Dog Owners appeared first on Today's Business.

At Today’s Athletes, we’ve interacted with thousands of fan pages and team blogs. People often ask us “Who has the most loyal fans?”. From our experience, a few have stood out from the crowd. Check out the list below to see how Today’s Athletes ranks the top sports blogs by fan loyalty.

1. Russian Machine Never Breaks (RMNB)

Why they ranked #1: If you need to know anything about the Washington Capitals, Ian Oland’s blog RMNB is the place to go. Ian has created a digital mob for all things Capitals, with Alex Ovechkin at the helm. Whether it be player updates, game analysis, or fan interaction, RMNB is a pure example of sports journalism. RMNB was a no-brainer for the top spot as we’ve seen the power of their platform first hand when they helped FOCO.com sell out of their Alexander Ovechkin bobbleheads in less than 2 days.

2. DK Pittsburgh Sports

Why they ranked #2: On top of having one of the most loyal fanbases in the world, DK Pittsburgh Sports, run by Dejan Kovacevic, is the home for all Pittsburgh teams. On top of hosting live events and podcasts, this team offers an amazing user experience. If you choose to subscribe (which I would highly suggest if you are a Pittsburgh fan), you have access to deals, inside scoops and much more! This team is devoted to putting out fresh, unique, and engaging content. They were the clear #2 as their exclusive content and access has created a very engaged audience from a huge fanbase.

3. Lakers Nation

Why they ranked #3: With Los Angeles Lakers basketball back, Lakers Nation is THE spot to get your Lakers updates. Owned and operated by Medium Large Sports Media, the site utilizes all social channels to reel in their fanatical audience. Whether you want rumors of trades or hot-take filled discussions of Lebron James in LA, Lakers Nation is where you need to look. With sports at a halt, this Lakers crowd cannot wait for the season to resume. Lakers Nation earned the #3 spot due to their massive Instagram following (273,000+ followers) and the tremendous engagement they get on their account.

4. Pantone 294

Why they ranked #4: Alex Soto and his team over at Pantone 294 have created an obsessive culture over the Los Angeles Dodgers. This group is the home away from home for the Dodger family, as P294 travels to away games! The annual tradition of traveling to their in-state rival, the San Francisco Giants, is an experience, to say the least. With 700-2,000 people traveling and taking over a section, Pantone 294 documents all things Dodgers for their massive fan base. It was clear that Pantone 294 had to be on this list as they have truly tapped into the Dodgers fanbase and have become more than a blog but a nationwide community.

5. The 7 Line Army

Why they ranked #5: If you are a New York Mets fan, then I am sure you know who The 7 Line Army is. Grabbing the #5 spot for fan loyalty seemed obvious. These fans travel in packs and take on away teams such as Phillies, Nationals, Pirates, and even show up out in Oakland!  On-site, you can buy merchandise, read-up on organizational news and keep up to date on all team-related rumors.

Think we’re missing your favorite team’s blog? Shoot us a direct message on Instagram!

The post The Top 5 Sports Blogs Ranked by Fan Loyalty appeared first on Today's Business.

For the Dad Who Loves Sports

FOCO has the perfect products for dad! Florals, straw hats, flip flops, swim trunks, and more! Get your dad what he really wants right now….sports!

Straw Hat: $35

Floral Button Up: $50

Flip Flops: $20

Swim Trunks: $25 – $40

For the Dad Who Loves the Outdoors

These sunglasses from Tomahawk Shades are perfect for boating, fishing, driving, and more! Tomahawk has a bunch of different styles so we’re sure you will find the right pair for your dad. Tomahawk Shades are incredibly high quality and are super stylish, which is why so many professional athletes like Chris Hogan and Andre Drummond are ambassadors of the brand. Plus, they are super affordable and have an amazing warranty! Your dad will love these!

Warpig Collection, NightHawks: $35

For the Dad Who Loves His Lawn

When it comes to lawn care, look no further! Sunday is the most advanced lawn care system on the market and is totally eco-friendly. Have you ever heard of Yankee Stadium? Yeah, the guy who maintains the Yankees turf, Dr. Frank Rossi, is the Chief Science Officer for Sunday. Get your dad the lawn he has always dreamed of!

Full-Season Plan: $129

For the Dad Who Loves Golf

Your dad probably has golf balls, clubs, shoes, tees, and everything else he needs to get out on the links. But 18 holes are exhausting and it’s important to stay nourished while on the course. Get your dad the perfect golf course snack!

Chomplings Variety Pack: $24 (6 Original Beef, 6 Original Turkey, 6 Italian Style Beef)

Salt & Pepper Venison 24-Pack: $49

For Dad’s Best Friend

Spoil Dad’s best friend with premium organic dog food and treats from Think Jinx!

Chicken & Sweet Potato Dog Treats: $14

Chicken, Brown Rice & Avocado Dog Kibble (4 lb bag): $25

For the Dad Who is Trying to Be Healthy

Organifi is the best way for your dad to get the superfoods he needs without eating a rainbow! If your dad has bad eating habits, this is the easiest way to start getting essential nutrients into his life.

Sunrise to Sunset Power Box: $178.38 (Green Juice, Red Juice, Gold)

For the Dad Who Loves Bacon

Nothing like the sizzle of fresh bacon! The iGourmet Bacon Lover’s Feast Gift Box provides 3 different cuts of bacon (Kentucky, New England, and Virginia) that dad will love! Buy it here for $79.99.

The post The Ultimate Father's Day Gift Guide appeared first on Today's Business.

The world is buzzing these days with what’s going on surrounding the COVID-19 Pandemic. Regardless of where you turn, you’ll see some good news and unfortunately, some bad news. For affiliate marketers, that holds true as well. How? Let me explain.

The Bad News (Because when asked if you want the good news or bad news first, you know you always ask for the bad news first):

Affiliate programs are shutting down at unprecedented paces. Companies you’ve come to know and love can’t handle the excess demand of their products and need to shut down their affiliate publishers or are simply not willing to pay these partners out. Other brands, like Amazon, have cut commissions across the board, some categories more than 80%. Our friends over at FMTC have a running count of brands who have reduced or completely shut down their programs, the current count (as of 5/11/20) is 389 with hundreds of other brands still not accounted for. In addition to Amazon cutting commissions, they are flat out urging people to stop purchasing products on their website. If you were to tell me 6 months ago that Amazon would urge customers to stop purchasing products, I would’ve told you that you were crazy. But crazy times lead to crazy situations.

The same affiliate publishers that drive thousands of dollars to retailers’ websites by pushing new product releases, promotions, top-selling products and more, are now being left in the dust with nothing but old content to show for it. The worst part is, there’s nothing these partners can do. Think of an affiliate partner that runs a travel blog. The beginning of spring starts the “bread and butter” season for them with spring break and summer right around the corner. With COVID-19 sweeping the world out of nowhere and fear of contaminated planes and destinations, nobody (smart) wants to travel. If you’re a travel blogger that relies on affiliate commissions as a primary source of revenue, that well has dried up and nobody knows when it will return. This then creates a trickle effect. If the blogger isn’t generating affiliate commissions, they then can’t maintain their standard of living. Their whole world turns upside down.

The Good News (Saved the best for last):

While certain brands have cut advertising budgets, they’ve shifted their focus to affiliate marketing as a budget-friendly alternative. No need to spend flat-fee dollars as these brands can now simply pay publishers for sales they drive. And while a lot of large brands operate affiliate programs, they historically have never been the main sales channel, thus having those respective affiliate programs lag. Additionally, select affiliate programs in prospering verticals are looking to capitalize on these unfortunate events by raising commission rates while also seeing increased Average Order Values and Conversion Rates. Higher AOV + Higher CVRs = Higher Commissions Paid, something that any affiliate partner enjoys.

Let’s take a look at some of the top verticals that are seeing a spike in traffic, conversions, orders and AOV:

Food & Food Delivery – As you’d expect, food-based brands are seeing a huge uptick in demand as people are avoiding public places like grocery stores and restaurants. Some brands, including ones that Today’s Business manages in the space, are seeing sales during COVID-19 surge, up more than 300%.

Sports & Entertainment – Despite sports around the world shutting down, fans from all over are looking at different methods to get their “sports fix.” Whether they are shopping for sports-based products online or looking for digital sports subscription services, the consumption of other sports properties is unmatched. One brand in particular that Today’s Business manages is seeing YoY sales during COVID-19 skyrocket over 325% and affiliate conversion rates increase by more than 200%.

Educational Programs – Tired of waking up, working, binging Netflix and sleeping? So is everyone else. That’s why people are turning boredom into learning a new skill, like playing a guitar, learning how to build websites, or improving their cooking skills. Many brands in the online education space across the world are opening up free subscriptions to people struggling to keep their sanity and break the monotony of an average quarantined day.

While there are definitely more verticals that are seeing increased visibility, these are some of the few we’ve experienced first hand at Today’s Business.

How is Your Company Holding Up?

Across Today’s Business, some of our affiliate brands we manage are seeing the impacts of COVID-19 significantly impact their bottom line; Some for the better, some for the worse. While some brands have paused their programs during this time, Today’s Business is doing everything we can to assist these brands during this tough time.

Does your company need help getting your affiliate program set up? Is your company struggling to take advantage of increased visibility given the circumstances? Regardless of your situation, Today’s Business is here to help. Our experienced team of affiliate marketers have been in the space for over 50 combined years and know what it takes to capitalize on unique circumstances and opportunities. If you’re looking for an agency to help you with your affiliate program, contact our team to connect and see how we can help you!

The post The Impact COVID-19 is Having on Affiliate Marketers appeared first on Today's Business.

Affiliate Marketing in 2019

There is so much potential for growth in the affiliate marketing space because publishers and affiliates hold the key to organically influencing your target market. Affiliate marketing is a medium that helps brands turn a profit relatively quickly because they are able to tap into that influence and drive sales. With new developments in technology that guard against fraud and allow for transparent conversion tracking, an affiliate is a lucrative way to generate sales and raise awareness.

Your competitors are already using affiliate marketing to their advantage. According to BigCommerce, 80% of brands and 84% of publishers leverage the power of affiliate marketing.

The Comprehensive TB Approach

Here at Today’s Business, the way we manage our campaigns is unique because we handle everything end to end. From publisher outreach to acquisition, we ensure that the brand we are working with is in the best possible position to succeed in the affiliate space. 

We have built an unrivaled database of top performing affiliates and influencers from an expansive collection of online industry spaces. We partner with companies and influencers to assure a mutually beneficial relationship.

The TB Difference

What separates us from other agencies is that we work on a pay per performance basis with a commission structure and no retainer. Everything from the affiliate side to the logistics are taken care of by our team. We also handle fraud monitoring, publisher recruitment, relationship management and even selling the affiliates.

Our comprehensive approach means that everything in our campaigns is cohesive and runs extremely efficiently.

Men’s Fashion Subscription Box Success

The success of an affiliate campaign is all in the numbers. We recently worked on a three-month campaign for a men’s fashion subscription box. The offer was 50% off the first month.

The campaign drove 22,828 sessions to the website and 3,000 new email sign-ups. There was a total of 668 new customers that signed up for subscription boxes.

The estimated brand ROI was $381,191 and the affiliate payout was $30,060. 

Affiliate Marketing at Today’s Business

If you are ready to take your product to the next level, it’s time to consider affiliate marketing. We operate on a performance-based mentality and truly partner with our clients to give them the best results possible. From onboarding to performance, we manage all facets of our affiliate campaigns and assure that your brand’s guidelines are being upheld. Our goal-oriented affiliate strategies are built for success in the long run. Contact us to start the conversation!   

The post Affiliate Marketing: The TB Approach appeared first on Today's Business.

There are a number of large publisher marketing networks that can help you implement an affiliate program quickly. They are equipped with tracking technology, communication tools, advertising widgets, and the end all be all relationships with online marketing affiliates that use their technology. The alternative is that you can start from scratch and create your own organic affiliate program. This path will lead you to lease or buy tracking technology and organically reach out to build relationships outside of the networks. Going with one of the established networks will help see more immediate traction and long term growth, however the networks will usually take a transaction fee and a licensing fee. The do-it-yourself model will be more profitable but will take much longer and consistent attention to creating these brand new relationships.

Other than just growing sales, additional benefits of running an affiliate marketing program are growing social awareness, helping with search engine placement, igniting engagement, increasing exposure, providing credibility, and creating a brand. To aid in understanding more about affiliate marketing programs, I’ve put together a short Q&A that should help assist readers in “qualifying” themselves.

Q: Are You a Candidate for a Successful Affiliate Marketing Campaign?

Via IboSocial

A: Before investing company dollars into this amazing marketing technology and ideal pay-per-performance model, you must pre-qualify yourself so that success is a guarantee. Once you have determined that your program is a good fit for an affiliate program, you will need to define the program. What are the terms and conditions? What are the incentives and commissions? How much can you afford to pay per sale or conversion and what’s an adequate incentive? Can you afford to pay a 5 percent commission on sales? What about 10 percent? Your offer should be compelling for you and your affiliate partner. Are there tiers or opportunity for upward mobility? What do your prospective affiliates look like?

Q: Do You Sell Something or Collect Data that Can be Clearly Defined as an Action?

Via Episerver

A: Affiliate programs need to compensate publishers in a professional manner and have a clear-cut action or goal completion. The action can be a sale, a lead, an email address, a zip code submit, a video watched, a coupon printed, a like on Facebook or anything else that can be defined as an action

Q: Who Will Manage the Campaign?

Via Schaafpc

A: There will need to be someone who is qualified in Internet marketing and relationship building to handle your affiliate marketing efforts. An affiliate manager or management company is responsible for negotiating placement, creating high converting ads, creating holiday promotions, value propositions, policing the advertiser’s brand, and assisting in all affiliate’s needs.

Other Affiliate Management responsibilities include:

• Identifying and recruiting new affiliates
• Maintaining stimulating relationships with the current affiliates
• Developing and monitoring affiliate promotions
• Reporting for affiliate marketing promotions and activity
• Maintaining on-going communication campaigns
• Identifying and implementing other opportunities to enhance the affiliate program
• Keeping affiliates up to date on new products and any program enhancements
• Continually motivating affiliates to perform better
• Keeping track of affiliate sales and paying affiliates in a timely manner
• Monitoring and reporting on competitors’ affiliate campaigns and promotions.

Many times advertisers will hire or outsource their affiliate management to professional firms or Internet advertising agencies. There are arguments for both sides but I’m very partial to letting the affiliate managers and management companies who have the relationships and the experience handle the very niche business. Today’s Business has built out a stellar division of affiliate management experts with experience in all fields of online marketing to fuel every successful branch of a successful affiliate program.

The post How Do I Do this Affiliate Marketing Campaign Thingy? appeared first on Today's Business.