The post Celebrity Goat Influencer Campaign Case Study appeared first on Today's Business.

The post Increasing Web Leads by 737% for a Cabinets & Countertops Company appeared first on Today's Business.

The post Raleigh Orthopaedic Clinic Case Study appeared first on Today's Business.

The post Butcher Box Big Game Bundle Influencer Marketing Campaign appeared first on Today's Business.

The post Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service appeared first on Today's Business.

Most of the success was due to affiliate partners. Take a look at the stats below.

The post Breaking Sales Records Through Affiliate Marketing appeared first on Today's Business.

The post How We Improved The Speed of a Client’s Website by 60% appeared first on Today's Business.

The post Providing a Retail Chain 600% ROI from Digital Marketing Campaigns appeared first on Today's Business.

The client is one of  the largest independently owned network of orthopedic specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017, the group commissioned a new website to replace their old one. Today’s Business has been redesigning elements of the website since, including the /locations/ page in the spring of 2019.

The Challenge

For any multi-location brick and mortar service, the location parent page – or directory – provides a crucial function. Users are commonly looking for the most relevant or nearest location, and then looking how to either: 

• Learn more about that location and its offerings or
• Contact the location to secure services.

In terms of the marketing funnel, location pages represent one of the most actionable opportunities we have for generating leads. For the client, the page for each specific location was performing at a satisfactory level, but the directory page was suffering. At the time of assessment, the /location/ page was performing at a less than 1% conversion rate when serving as a landing page.

The Solution

Upon review of the design and the data, Today’s Business redesigned the location page to excel on mobile first. Since most people who are doing local searches tend to be utilizing a phone, this was deemed paramount. The search function was broken down into core categories, automatic location-finding was added, and a clean search bar was placed front and center. The company’s color scheme was augmented to bring in a more dynamic aesthetic as well. The search results were also overhauled, providing name, address and phone numbers, while emphasizing the core actions of calling or requesting an appointment. All of this combined to be a very high functioning search feature that was equally easy to use via mobile. For SEO and navigation purposes, each location’s name links off to their own specific pages.

The Results From The First 3 Months

167.8%

increase in Goal Completions

150.44%

increase in Conversion Rate

18.29%

increase in Organic Traffic as Landing Page

50.24%

decrease in Pages/Session

While normally we like to see an increase in Pages/Session for engagement, the opposite is true here. The function of the /locations/ page is meant to drive action, so seeing a high Pages/Session meant that the page wasn’t allowing people to find the location they were looking for effectively. By improving usability, people were more likely to convert.

Overall, the results post-launch of the /locations/ page showed the importance of strong and intuitive UX. Are you having trouble converting your users or find it difficult to navigate your site? Let us know and we will be happy to review.

The post Tripling the Conversion Rate of A Locations Page appeared first on Today's Business.

THE CHALLENGE

FOCO has traditionally done well in Q4 due to the popularity of their Holiday Sweaters.

But this year FOCO had two new products, Christmas-themed Pajamas and Hoodeez that they knew would be a hit if marketed correctly. 

With the successful launch of the e-commerce website and the recent addition of the affiliate program, FOCO was ready to invest in a campaign designed to build the FOCO brand. Here were the challenges that needed to be addressed:

• Low Brand Awareness
  • How can we leverage the holidays and seasonal products to build our brand?
• Athlete/Influencer ROI & Management
  • How can we get the best bang for our buck using athletes? How can we get athletes to properly fulfill their obligations while they are in the middle of their season?
• Competition
  • How do we differentiate from the other licensed sports merchandisers out there?

THE SOLUTION

With a few big challenges, FOCO turned to Today’s Business to help create a campaign that could help the brand reach its goals. With our knowledge of the NFL market, we knew that the way to create a buzz and see a return on investment with this campaign we would have to appeal to women and families. In collaboration with FOCO, we created the #FOCOFamily campaign.

First, we analyzed FOCO’s Google Analytics alongside 3rd party data to analyze each team’s fan equity (how much money they spend on their teams) and social equity (how much they support their teams on social). We created a ranking for all of these teams based on this data. Once we had identified what teams should be the main focus we turned our attention to the players who we should work with. This is where things got a bit more complex.

To help select the player’s we used the Today’s Business NFL player database and reviewed the following metrics:

• Instagram following by volume
• Percentage of authentic followers
• Athlete’s percentage of female followers
• Instagram posting frequency
• Family content posting frequency
• Wife’s Instagram Following
• # of children
• Athlete position

By reviewing this information we were able to select the athletes who would produce the best content for the campaign and who would resonate most with our target audience. Also, we knew that by getting families involved this would appeal to athletes who post family content and we would be able to pitch this to our network of athletes as a great opportunity for them to produce relevant content that their fans would engage with while also getting paid. This method helped us secure over 40 athletes at fantastic rates.

Securing the athletes was step one in the campaign but we knew to truly drive results we would need the ability to repurpose this content for advertisements. Anybody who is in the social media marketing industry knows that organic reach has been in decline since Facebook updated its algorithm in 2018. Social media is a “pay to play” space for advertisers, so we knew that organic reach wouldn’t be enough to move the needle. We made sure we contracted content usage rights for all of our athletes so that we could run advertisements on social media.

We also used the athletes’ images on the website to help increase conversions.

In concert with the athlete promotion campaign, our affiliate team worked tirelessly to bring everything full circle. We used the content from the athletes to help secure big publishers such as FanSided, SBNation, and more. We also were able to get the products featured on HBO’s Hard Knocks.

FOCO <> FanSided Placement (Steelers Hoodeez):

FOCO <> Hard Knocks (Raiders Hoodeez)

RESULTS

Today’s Business helped FOCO create a huge buzz around these products and this campaign. By Christmas Day it’s safe to say that nearly every NFL athlete (who is active on social media) had seen the content from this campaign. This created a “network effect” where athletes and influencers were constantly reaching out to Today’s Business and the FOCO team asking to join the campaign… for free. It was the perfect combination of fun products with a great strategy and timely execution. We made it so that athletes wanted to be a part of the #FOCOFamily campaign. Check out the video below to see what some of the content looked like.

SALES LIFT (2019 Q4 vs. Q3): 127%

SALES LIFT (Q4 2019 YOY): 369%

NFL INNOVATION AWARD

View this post on Instagram

Swipe :: Thank you #FOCOfamily and the @nfl for recognizing us at the 2020 consumer product summit! As always, real fans need the best gear. That’s why we make the most legendary gear for the most legendary fans … #goFOCO #teamFOCO

A post shared by FOCO (@focousa) on Apr 1, 2020 at 2:47pm PDT

Looking to take your affiliate and influencer marketing efforts to the next level? Schedule a consultation call with our team today!

The post Award Winning Influencer Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift appeared first on Today's Business.