Starting Point

A specialty food e-commerce company, facing multiple internal and external changes, requested the aid of Today’s Business to increase sales in its SEM Campaign while also reducing its monthly spend. The client has been running Google Ads since 2002! The focus has changed throughout the years, but they never saw substantial increases in sales. The goal was to increase sales for both brand and non-brand campaigns, with an emphasis on new customer acquisition. Conversions for this account were strictly sales. 

To run effective campaigns, Today’s Business looked to optimize and create Standard Search Ads, Display Remarketing, Dynamic Search Ads, and Shopping Ads. A multi-angle approach was viewed as the best opportunity to scale for the best results. The SEM results during Q4 of 2018 were mind-blowing! 

Strategy 

Search Network Only Ads

Search Network only ads appear in Google’s search results when someone searches for terms that are relevant to your ad’s keywords. This strategy is essential for us to maximize our efforts to drive traffic to our website when someone searches for our branded terms. Here we have the ability to set a max CPC for $1 so we can drive traffic to our website at the lowest cost, while still showing up in the top average position. 

• Created a new structure by separating search campaigns into: Brand, Gourmet, and Gift Baskets
• Brand Campaign:
  • Focused our efforts on Brand keywords as well as “brand” + coupon queries.
  • The cost/conversion on mobile was over 50% higher than Computers so we reduced that mobile bid adjustment by 35%
• Gourmet Campaign:
  • Reduced the Mobile bid adjustment by 65% because it had the highest cost/conversion amongst all devices. That resulted in the lowest CPC at $0.81
  • Reduced the Tablet bid adjustment by 20%, which ended up making that device have the lowest cost/conversion at $20.44!
  • We added keywords like “gourmet cheeses” and “gourmet cheese gift” in 3 different keyword match types due to the seasonal spike in searches.
• Gift Basket Campaign:
  • Created 3 Ad Groups: Cheese, Chocolate, and General
  • Over 90% of our conversions were coming from Computers so we decreased Mobile and Tablet bid adjustments by over 50% to maximize our conversions on the best performing device
  • We negative matched multiple keywords like: adult, recipe, and alcohol. They were irrelevant to our product and search term

Results

Search Network

• Branded search generated over a 41X ROAS!
• Branded search on Computers had over 17% Conversion Rate
• Non-Brand Search had a low $1.21 CPC and 4.36% CTR
• Gourmet campaign saw over a 2X ROAS while driving over 2,000 clicks to the website
• Gift Basket campaign didn’t hit a ROAS, but we generated great awareness that helped build the remarketing campaign list over 500 visitors

Strategy 

Dynamic Search Ads

Dynamic Search Ads give the customer looking for your product or service the best experience by helping them find exactly what you offer. DSA’s are essential for advertisers to use when they are working with a well-developed website. DSA’s crawl the website to create ads and keywords highlighted on your website that typically can be missed when creating a standard Search Network only campaign. 

The reason we utilized this strategy is that the client has over 100 different products across multiple categories and keywords for relevant products that could be missed. We were able to focus on three categories and one for overall web pages: Cheese, Meats, and Oils. Throughout the campaign, we adjusted the default max CPC’s so that they all were under $0.50. This enabled us to get the most out of the DSA’s in regards to performance and cost. 

• Reduced CPC’s under $0.50
  • In the Cheese Ad Group, we made the CPC’s $0.25 as it yielded the most conversions as well as clicks in the campaign
• Reduced Mobile bid adjustment by 60% due to having the lowest conversion rate
• Reduced Tablet bid adjustment by 50% because Computers was out performing that device

Results

Dynamic Search Ads

• Newly added campaign strategy targeting hundreds of products and long tail search queries which yielded a 340% ROAS
• Cheese Ad Group generated over 90% of the revenue in the campaign
• Over 50% of the revenue came from the Computer device

Strategy 

Display Network Only (Remarketing)

Display Network only ads are visual ads that show up on websites that have ad space to show the products or services to your audience at the right place at the right time. The most effective Display Network campaign is doing a Remarketing campaign. This allows us to target users dynamically who already visited our page and didn’t make a purchase. The reason we used this strategy is that we understand the purchase behavior of this type of user.

Many new users don’t take action on a website when they first visit if- they are using that time to do research and learn more about what you offer. By running display network remarketing ads, we are bringing the user back to our website when they click on our banner ads on other websites. This reminds the user to not forget about us and finish their checkout process. We don’t want to lose customers who have the intent of buying our products. 

• Reduced Mobile bid adjustment by 70% due to having the lowest cost/conversion out of all the devices
• Reduced Tablet bid adjustment by 45% as it wasn’t getting as much clicks as the other devices and it generated the lowest amount of conversions
• Decreased the CPC’s to $0.30

Results

Display Network Only (Remarketing)

• Newly launched program targeting cart abandoners, buyers, and website visitors, in general, yielded a 290% ROAS
• Generated over 1.5M Impressions
• Drove over 8,000 clicks to the website

Strategy 

Shopping Campaigns

Shopping campaigns help promote your products on Google search engine. In order to do this, you need to create a Google Merchant Center account to send your product feed to your Google Ads account. The reason we utilized this strategy is that we are able to get better-qualified leads for both brand and non-brand searches. By showcasing our products on Google with a solid description, we give the customer the information they need to make an informed purchasing decision. 

• Shopping General: Focused on All Products
  • Increased Computer bid adjustment by 15% as it was yielding the highest return for device
  • Decreased Mobile and Tablet bid adjustments by over 70% due to the low conversion rate
• Shopping Brand
  • Reduced the CPC to be under $0.10 to drive more traffic at a low cost for brand searches
  • Decreased Mobile and Tablet bid adjustments by 30-45% due to Computers having the most conversions and double the conversion rate

Results

Shopping Ads

• Costs reduced by 35%
• Revenue increased by 53%
• Avg. CPC was $0.26
• Campaign spent $32,000 and generated over $127,000 in revenue

Key Takeaways

• Today’s Business took the client in their most profitable month from 3X to 9X!
• In the month of December, Today’s Business generated over $250,000 in sales while spending just over $28,000! That is a 900% ROAS.

About Today’s Business

Today’s Business is a multi-channel digital marketing agency based in New Jersey. We saw great success with a reduced spend because of their effective campaign structure, data driven-approach to incremental campaign improvements, and acute knowledge of the Google Ads platform as a whole. Our Test-Implement-Repeat approach allowed not only for efficiency gains but for substantial gains in the campaign scale. If you would like to learn more about our case study or our services contact us today.

The post Using Search Engine Marketing (SEM) to Drive Sales in Specialty Food appeared first on Today's Business.

Preparing meals and eating healthy can be challenging. Entrepreneurial food services have taken advantage, offering prepared meals to be delivered straight to your doorstep. But the food-delivery market has become rapidly saturated, making competition fierce. When looking for healthy, restaurant style food service that will deliver to select areas, people often search utilizing terms related to “food” near their proximity. Making sure your business is showing up in search marketing results is reliant on targeting the right keywords, the core of any good SEM strategy.

Starting Point

Today’s Business has been conducting an SEM campaign for a healthy meal service company with great success. SEM is an important part of digital strategy for any company, however it can be vital to a meal prep and delivery service. In a competitive market, having the business show up for certain keywords related to the healthy meals can be invaluable to getting new and repeat customers over another competitor.  This is the advantage Today’s Business has been able to give this healthy meal service company.

The goals of this SEM campaign are pretty familiar, but no less important. The emphasis is placed on increasing traffic to the site based on different keyword searches and, ideally, turning that increase in traffic into increase in transactions and revenue.

Results

The main aim of any SEM campaign is to see an increase in traffic to the website and hopefully see that increase in traffic drive conversions. We can clearly see that in September 2016 before Today’s Business took over the SEM campaign, the company was only generating 1,960 clicks/month. However, after Today’s Business started managing their SEM, their clicks increased by 109% from September 2016 to September 2017. With more clicks, the CPC decreased by 48% and the transactions increased by 118%. Ultimately, they yielded $40,966.16 in revenue in comparison to last year’s revenue of only $19,189.41.

Comparing the year-over-year data for October saw similar results. In October 2016, the meal service company was getting 4,490 clicks to their website and in just one year Today’s Business increased it by 38%, increasing clicks to 6,204. Once traffic to the website increased, there was a clear increase in transactions and revenue. Transactions went up by 210% and revenue by 202%.

Even just looking at their statistics in the last two months before Today’s Business took over their SEM campaign in comparison to September we are able to gauge just how successful the campaign has been. After a significant drop in the budget from July to August from $6,551.19 to almost half that, $3,318.17, the revenues did not experience the same drop. While the budget decreased by 50%, the revenue only decreased by around $15,500 to $42,346.69, an approximate 27% decline. In September the budget decreased again by 29% but the revenue only decreased by around $1,400 to $40,966.16.

Conclusion

In summation, after careful analysis of the result, we can see Today’s Business improved SEM efforts for this healthy food prep and delivery service in the span of just one month. We were able to see how much improvement there was in transactions and ROI after Today’s Business SEM efforts took over, and we were able to see the difference when comparing October and September’s statistics from last year to this year. Today’s Business also managed to improve revenue even despite a lowered budget. Using Today’s Business’ SEM strategy, this healthy meal service company was able to perform and convert at a high level regardless of high competition.

The post Healthy Meal Service Company Sees Success from Search Engine Marketing appeared first on Today's Business.

There is often the belief in business that you have to spend money to make money. This is only true if you spend money efficiency.

In an industry with razor thin margins, a physician group may currently not have the resources (primarily time) to engage in ecosystem of digital marketing services that are be beneficial for the group’s online presence. Because of this constraint, the resources dedicated to improving the physician group’s website traffic and web presence need to be used strategically in order to maximize their return on investment in marketing efforts.

Starting Point

Today’s Business was approached by a physician group to help with increasing traffic to their website. The goal of this new partnership was to drive website traffic that created new leads for the physician group that would ultimately convert into new patients coming into their office.

In order to perform these services in a way to maximize the client’s investment, Today’s Business had to engage in both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The unique strategy employed in this case included a two-pronged approach that played off of the synergy between the SEO and SEM strategies. TB conducted a gap analysis of the new client’s existing marketing efforts to identify where and how to apply our resources. This approach was implemented on January 1, 2017.

Results

The focus of the resulting strategy was to dramatically cut back SEM spend on keywords that were already ranking significantly for the physician group. Keywords which are primarily searched for on Google rank in association with the physician group. For example, if the physician group already ranks for the keyword “orthopedic”, it makes sense to reallocate ad dollars from “orthopedic” to another strategically chosen keyword TB feels will help drive website traffic through search. Today’s Business identified the keywords that were both ranking and had ad spend, strategically reduced the keyword ad spend, and reallocated the financial resources toward improving the overall SEO performance of the physician group.

The results of this strategy were clear and convincing. These can be seen below:SourcesBreakdownOverall Web Traffic

• Website traffic has increased 8.2%
• New Users to website increased 15.99%
• NOTE: Decreased SEM spend by over 70%

Organic

• Organic Search traffic is up 23%
• Non-Branded Sessions have increased 26%
• Non-Branded Goal Completions increased 4.33%

Direct Traffic

• Direct traffic has decreased 1.75%
• Direct traffic to hompage has decreased 12.69%
• Direct traffic to all other pages has increased 24%

Paid Search

• Paid Search traffic has decreased 50%
• SEM spend has decreased 69.39%
• CPC decreased 27.15% ($0.88 vs. $1.21)

Social Media

• Social Media Traffic has increased 115%
• New Users from Social Media has increased 157%

Another important thing to examine is the changes in the paid search metrics. Paid search decreased by 50%, SEM spend increased by 69.39%, and Cost-Per-Click (CPC) decreased by 27.15% (from $0.88 to $1.21). This again underscores the strategy of moving away from paying for unnecessary keywords. Additionally, social media performance was up as well, indicating other ways to increase traffic to the site without wasting money on ranked keywords.Based on the data above, the shift in strategy has proven to be extremely effective. Website traffic and new users to the website increased by 8.2% and 15.99%, respectively. At the same time, the SEM spend was decreased by 70%. This points to a large growth in organic traffic, which we see in the next section. Organic traffic, non-branded search sessions, and non-branded goal completions all increased by 1.75%, 25%, and 4.33%, respectively.

The following is a further breakdown of the efficacy of the strategy as compared to how the physician group was performing last year:

Organic Search Breakdown

• Organic Search accounts for 73% of overall website traffic in comparison to over 64% of their website traffic last year throughout the same timeframe.
• Organic Search Accounts for 45% of overall goal completions throughout the website, compared to 63%.
• Non-Branded Search traffic has increased 23% since last year.
• Non-Branded Goal Completions is up 5% from last year, over 800 Goal Completions since 1/1/17.

Landing Page

• The homepage accounts for 48% of the organic traffic landing pages, which is up from 45% of the traffic last year.
• Overall blog content is up 119% YOY
  • Blogs account for 17% of organic traffic.
  • Top blogs contain “treatment” and “prevention” content.
  • “What Is” content is driving 50% of blog traffic.

• Organic Traffic has increased 23% in comparison to the same period last year.
  • Non-Branded Organic Search traffic is up 25% in comparison to the same period last year.
  • Non-Branded Goal Completions is up 5% from last year over 800 Goal Completions since 1/1/17.
  • Overall Website traffic is up over 8% YOY despite a drop in 70% in SEM spend.
    • Also 1.78% decrease in Direct Traffic
    • 37% decrease in Referral Traffic
    • 31% decrease in Email Traffic
    • 17% Increase in Social Media Traffic

Conclusion

After analyzing all available metrics it can be concluded that the strategy deployed by Today’s Business to reallocate resources for increase efficiency was a resounding success. It was not cost effective to direct budgetary dollars towards keywords that the client already ranked for consistently. By identifying these keywords and distributing those financial resources towards social media and SEO development, the physician group was able to see significant increases in its organic traffic which resulted in increased website traffic. The increased web traffic produced more conversions for the client which is the ultimate goal of any marketing strategy. The advantages that the physician group now possess, primarily exemplary SEO and efficient resource distribution, are only some of the differentiators Today’s Business bring to the table to set you and your team apart. In any highly competitive market, specifically healthcare, the utilization of marketing resources effectively and an ability to show a return on investment is critical.

The post How a Decrease in Keyword Spend Yielded Results for a Physician Group appeared first on Today's Business.

Fertility is an issue that affects many people, but is not necessarily something that everyone who is affected is comfortable talking about with others. Often times, these types of conversations are left for the closest members of a family. Why does this matter when it comes to a multi-physician fertility practice’s digital marketing strategy? This aspect common in the field of fertility is relevant because often times potential patients will either seek the recommendations of their closest confidantes or they will turn to an Internet search in order to receive recommendations while maintaining anonymity. The latter of which directly concerns the digital marketing service of Search Engine Marketing (SEM) or Search Marketing.

Starting Point

Today’s Business has been conducting a SEM campaign for a multi-physician fertility practice for over a year with very good success. However, January 2017 was an especially productive month for the SEM campaign. The stats included in this case study showcase that successful month.

SEM is an important part of digital strategy for any company, but can be vital to a multi-physician fertility practice. In a tough business climate for medical practices, having the practice show up for certain keywords related to the field of medicine can be invaluable to getting new patients over another competitor. Additionally, because of the aforementioned sensitivity of the subject of fertility, the anonymity of an online search could actually become more valuable than it already is. This is the advantage Today’s Business has been able to give this multi-physician fertility practice.

The goals of this SEM campaign are pretty familiar, but no less important. The emphasis is placed on increasing traffic to the site based on different keyword searches and, ideally, turning that traffic into conversions and sales. Conversions in this case come in the form of contact forms submitted, Google AdWord calls, and calls from call extensions.

Results

Now that the aim of the SEM campaign has been established, it is now important to analyze the results and gauge just how successful the campaign has been. As mentioned, the following stats are a snapshot from one month (January 2017) of the campaign. Starting from a high-level view, the below is an overall summary of the results:

Overall Summary

Contact Forms: 10

Google AdWord Calls: 14

Calls from call extensions: 10

Spend: $2,560.50

Clicks: 351

CTR: 3.78%

Avg. CPC: $7.29

Bounce Rate: 69.43%

Cost Per Conversion: $75.31

While all these figures provide important context for how the campaign performed, there are a few to hone in on. The first group of stats that deserve attention are the conversions, which are outlined first in the data set. Obviously, conversions are the lifeblood of SEM and digital marketing in general; making it unsurprising these stats are some of the more important ones listed.

In January 2017, this multi-physician fertility practice had 10 contact form submissions, 14 Google AdWord Calls, and 10 calls from call extensions, totaling 34 conversions. Thirty-four conversions in one month is an impressive figure and could certainly lead to a few new patients. This is especially noteworthy because a lead in In Vitro Fertilization (IVF) could yield the practice around $8,000. If one of those conversions leads to an IVF session, the ad spend has been covered almost four times over! This is an incredible potential coup for a practice.

Another number to look at is the average cost-per-click (CPC). Overall, the multi-physician fertility practice averaged $7.29/click. While this may seem a little high, it is actually a pretty good figure for the medical industry. The industry tends to skew toward a higher CPC, but getting qualified conversions can lead to a high return on ad spend (ROAS).

The high-level view is useful for dissecting the SEM campaign as a whole, but more details can be discerned by drilling down to 3 campaigns run within the overall SEM campaign. Below are the results of the “IVF”, “Fertility/Infertility”, and “Egg” campaigns:

3 Campaigns

IVF

• Clicks: 124
• CTR: 4.39%
• Avg. CPC: $7.79
• Cost Per Conversion: $80.52
• Conversions: 12

Fertility/Infertility

• Clicks: 178
• CTR: 3.47%
• Avg. CPC: $7.84
• Cost Per Conversion: $63.42
• Conversions: 22

Egg

• Clicks: 49
• CTR: 3.71%
• CPC: $4.06

These three campaigns are named as such because those are the keywords related to fertility Today’s Business focused on. For example, if someone searched “IVF”, then this multi-physician fertility practice was likely to show up in paid results.

With this breakdown via keyword campaign, it can be seen where the conversions produced came from. This gives Today’s Business as well as the practice insight into what works as far as words that get people to the site. Additionally, the clicks and average CPC are also important for seeing how many users clicked and what the cost-per-click came out to. Again, these CPCs seem high, but are actually good for the industry. Basically, adding one new patient who undergoes any treatments per month means the practice is paying pennies-on-the-dollar for patient acquisition. This is the real, quantifiable value of SEM.

Conclusion

In summation, Today’s Business has provided SEM services for this multi-physician fertility practice for over a year with great success. The numbers have continued to steadily improve, culminating in an ultra-successful January 2017. The value of this service, in general, and for medical practices is clearly on display with the 34 total conversions Today’s Business got this practice last month. When the services (procedures) being sold are expensive, just a handful of conversions could become incredibly lucrative. SEM is an exciting tool for medical practices to utilize in order to get a leg up in an extremely competitive space.

The post Multi-Physician Fertility Practice Sees Success from Search Marketing appeared first on Today's Business.

Advertising is a major factor in the mortgage industry. More so than other areas of business, the mortgage industry is especially reliant in getting the word out about financing options for potential homebuyers. Potential homebuyers cannot just go to a store and acquire the financing they are looking for, making advertising and visibility that much more important for the company offering mortgages. While traditional advertising has its place, a more efficient, cost-effective form of advertising lies in Search Engine Marketing (SEM).

Starting Point

Today’s Business began performing a SEM campaign for a mortgage company in December 2016 in order to increase exposure of the company and achieve conversions. Conversions can vary depending on what the goals of the campaign and company are, but in this case, conversions come in the form of calls and form submissions.

A mortgage company needs a way to compete with banks that give out home loans as well. Today’s Business believed a crucial competitive advantage could be to excel at SEM and increase the customer base that way. There seemed to an opportunity in this space for the mortgage company to differentiate itself from its competition. While Today’s Business’s SEM campaign for this client is still in its infancy stages, the initial month of running the campaign showed the immense promise in delivering real results for this client through SEM.

Results

The results of this campaign that will be examined come from the month of December 2016, the very first month of introduction. While there is nothing to compare the results to since this marked month one of the campaign, that also means that the numbers stand by themselves as indicators of the kind of difference a SEM campaign can make for this client.

The first thing that should be examined is the amount of conversions that can be attributed to SEM and the cost associated to acquire them. Below are the conversions for last month:

Conversions:

• Calls: 143
• Calls from ads (Call extensions):  59
• Forms: 469

Total: 671

Overall

Cost/Conversion: $33.18

• Clicks: 3,925
• Spend: $22,268.48
• Impressions: 242,872
• CTR: 1.62%
• Avg. CPC: $5.68

As can be seen, in one month, the mortgage company received 143 calls, 59 call extensions (calls from ads), and 469 form submissions! That’s a total of 671 conversions that can be attributed just to employing a SEM campaign. On top of that, there was a total spend of $22,268.48, which equates to an average of $5.68 cost per click (CPC). A $5.68 CPC and a $33.18 cost/conversion are both very solid numbers within the industry and is an especially good mark to achieve on the very first month of running the campaign. If one conversion leads to a customer financing their home, the cost has been covered easily. These are promising numbers that are certain to improve once the campaign gets refined.

On top of conversions and their cost for the overall campaign, the data can be distilled even more specifically, which can demonstrate how certain narrower aspects of the campaign fared. Below is data outlining this:

Display (Remarketing)

• Impressions: 3,720
• Clicks: 25
• CPC: $0.49
• CTR: 0.67%

Local

• Cost/Conversion: $85.20
• Clicks: 182
• Impressions: 9,751
• CTR: 1.87%
• CPC: $7.02

National

• Cost/Conversion: $32.12
• Clicks: 3,718
• Impressions: 229,401
• CTR: 1.62%
• CPC: $5.64

Top Converting Keywords

• FHA Loans (141 Conversions)
• Investment home loan (125 Conversions)
• USDA loans (89 Conversions)
• VA Loan (52 Conversions)

This is a lot of data to digest. To start, Today’s Business’s SEM campaigns can be broken into two main categories: local and national. Local search ads are more focused in the area of the mortgage company whereas national ads cover the whole country. Cost/conversions and CPCs are going to vary for these campaigns because of differences in the number of users the campaigns are exposed to as well as the generality in demographics in a national campaign compared with the potential narrowness in demographics of a local campaign. With that being said, cost/conversion and average CPC are definitely good starts in both these categories, with tremendous room for growth and improvement.

What can also be discerned from this data is that Today’s Business included a remarketing campaign for the client in addition to the customary search ads. It was initially decided to not dedicate too many resources to this segment due to an emphasis on the search network only ads. Despite not being an initial focus, remarketing was included in the campaign because it is a great way to bring prospective customers back to the specific landing pages, leading to better conversions.

A very important thing to focus on is the top converting keywords. The above keywords are ones that performed best for driving traffic and, ultimately, conversions to the mortgage company’s site. This is very important to know because a greater emphasis can be put on these words going forward. Additionally, Today’s Business set up unique landing pages for the different type of loans, so when people clicked, they were brought to a page displaying the exact information they wanted. This helped facilitate conversions and ensured the clicks being garnered were not being squandered by a poor page setup.

Finally, there is some very important demographic data that could be discerned as a result of the SEM campaign. The data follows:

Demographics (By Clicks)

Gender

• Male: 32%
• Female: 38%
• Unknown: 30%

Age

• 18-24: 5%
• 25-34: 13%
• 35-44: 13%
• 45-54: 14%
• 55-64: 8%
• 65 or more: 5%
• Unknown: 42%

This data can be extremely valuable going forward because it enables the client to identify what gender and age group the user clicking belongs to. This data can be used to tweak ads in future campaigns to better target an audience that is already interacting with the company.

Conclusion

As can be seen, the SEM campaign Today’s Business ran for a mortgage company was a huge success from the start. In just the first month, the company experienced very positive clicks, conversions, cost/conversion rate, and CPC, as well as valuable data to be used moving forward. Combining the solid basis established in the launch of this particular SEM campaign along with valuable data like top converting keywords and integral demographics will enable Today’s Business to further strengthen the campaign into a robust channel in which the mortgage company can expect positive returns. If the SEM performance of December 2016 is an accurate harbinger, the ROI for this client will come very quickly.

The post A Glimpse at a Mortgage Company’s Monthly SEM Success appeared first on Today's Business.

• PPC: This stands for Pay-Per-Click, a method of SEM where the advertiser pays a set fee each time their advertisement is clicked on by a user. This allows the advertiser to only pay for traffic that is going to their website.

• Mobile Search Advertising: Mobile search is more common than desktop search, meaning it is important not to ignore mobile search platforms.

• AdWords: As a Google Partner, the Today’s Business Digital Team is Google AdWords certified in Search, Display, Mobile, Video, and Shopping to provide the best results for our wide range of clients.

• Retargeting: We are able to track user’s actions on the Internet in order to target a specific advertisement to them.

• Geotargeting: Target your advertisement to an audience in specific geographic parameters. This is great for brick and mortar businesses looking to attract a local audience.

How Search Engine Marketing Works?The SEM team at Today’s Business offers powerful SEM management solutions based on an advanced search analytics algorithm. Our team of SEM specialists is certified as both Google Advertising Professionals and Bing Ads Experts. Working with advanced API-driven management tools, we are able to offer our clients the ultimate ROI on their digital advertising budget.

Contact Today’s Business to learn more about Search Engine Marketing and how it may help your business. We look forward to learning more about your business, and showing you how our digital advertising services can help you succeed.LET’S TALK ABOUT WORK

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