SEM Blog
Stay informed about everything SEM and TB with blogs written by our team
Featured SEM Blogs
Google Dynamic Search Ads: Everything You Need to Know
What are Dynamic Search Ads? There are customers searching for what you offer on Google. If your website is regularly creating new content or adding new inventory, it can be time-consuming to try to keep your ads relevant. Dynamic Search Ads (DSA) ar …
By: Today's Business on November 4, 2020
Why Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers
By: Today's Business on June 30, 2020
How SEM Improves Your Healthcare Practice
The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your practice. How can you stand out above your competition? Inve …
By: Today's Business on October 26, 2016
Check Out Our Recent SEM Blogs
Google Dynamic Search Ads: Everything You Need to Know
What are Dynamic Search Ads? There are customers searching for what you offer on Google. If your website is regularly creating new content or adding new inventory, it can be time-consuming to try to keep your ads relevant. Dynamic Search Ads (DSA) are …
By: Today's Business on 11/04/20
Why Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers
Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their prod …
By: Today's Business on 06/30/20
Key Takeaways from Google Marketing Live 2019
This May, Google hosted their annual Google Marketing Live conference in San Francisco. We were lucky enough to live stream the two-day conference in our office, giving our team the opportunity to learn about the new updates we have to look forward to …
By: Today's Business on 07/17/19
5 Reasons Why Your Business Needs SEM (PPC)
By Tom Ottaiano, CEO, Today’s Business Visibility on Google SEM allows for your website to show up at the top of Google, regardless of where you rank organically. When you invest in PPC, it becomes possible for you to rank above your competitors …
By: Today's Business on 04/26/19
4 Ways Your Ad Company is Robbing You
By: Billy Ash, CDO, Today’s Business Do you know what your digital advertising dollars are really going towards? Chances are, you’re being robbed blind. Many businesses hire “expert” advertising agencies to run their Google Adwords account but fail to …
By: Today's Business on 12/03/18
How SEM Improves Your Healthcare Practice
The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your practice. How can you stand out above your competition? Invest …
By: Today's Business on 10/26/16
The Importance of Remarketing for Businesses
You may be asking, what is remarketing? Remarketing is essentially those display or text ads users see on the side of websites when browsing the internet and conducting a search. As a business, a remarketing campaign helps you show your ads to people t …
By: Today's Business on 07/18/16
5 Adwords Fails (and how to avoid them)
Being careless with Adwords can drastically change the message of your ads. These errors will occur mostly due to an out of date website, contextual keyword errors, or not setting grouping keywords properly. Below are 5 Adwords fails and our recommenda …
By: Today's Business on 04/04/16
What Google’s Adwords Update Means For Businesses
Google recently made a global update showcasing that ads on Google’s search engines will only have ads showing on the top and bottom of Google searches. They removed ads on the right sidebar and now only product listing ads will be displayed on the sid …
By: Today's Business on 03/07/16
The Rise of AdBlock in 2016
The Facts about AdBlock in 2015 AdBlock, those who are not aware, is a plugin for the chrome browser that hides ads on websites, videos on YouTube, and search engine result pages. In 2015, this form of ad blocking cost publishers nearly $22 Billion dol …
By: Today's Business on 01/06/16
3 Ways to Run A Successful SEM Campaign
Google Adwords plays a tremendous role in how you advertise online. Now you are able to show your ads to people who are interested in your product or service. You can also reach potential customers through multiple devices such as desktops, tablets, a …
By: Today's Business on 11/18/15
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