Increasing Web Leads by 737% for a Cabinets & Countertops Company

“A lot of time and effort went into creating so many pages. Multi location businesses can be a challenge for content with just a single page concept, but quadrupling it meant even more time invested. But the strategy is sound, and Google has stated in the past that using a pyramid structure to linking, rather than a flat site structure, enables them to have a strong understanding of how pages work. Ultimately, between the design, functionality, and content, the pages’ success speaks for themselves.”

“With having multiple location pages, the overall goal for the UI was to make sure all the content was strategically placed for the user to easily navigate through the page. Having a lot of content necessary for SEO is a challenge for design. Implementing a tab feature below the fold allowed us to have all the necessary SEO content on the page while not making the page too long and disrupting the design. Another important element to the page was adding all the specific location contact information above the fold so the user knows where they are before they get into all the details. Another major improvement to the page was to really structure the size and spacing of the text to really help guide the user and improve their overall experience when they land on the page.”

“Not only did we make these showroom pages way more visually appealing, the pages are much more intuitive now. We implemented the dynamic Google reviews for each location and fleshed out each page to include a ton of SEO-beneficial content. All changes were made with maintaining a desirable page speed score in mind. I think we hit the mark on all fronts - design, SEO, and development - with these pages.”