The ‘Swipe-Up’ phrase that we all know and love will soon be coming to an end. As a part of its ongoing efforts to increase engagement on Instagram Stories, Instagram has announced the removal of the ‘Swipe-Up’ feature and the introduction of a new one: ‘Link’ stickers. According to Instagram, this update will begin rolling out as soon as next week.

Image via Social Media Today

The ‘Swipe-up for more’ prompt has always been located down at the bottom of the Story screen and has previously allowed creators and businesses – with a minimum of 10k followers – to drive traffic to a website. With the updated features ability to customize and place the Link Sticker anywhere on a Story, creators and businesses will have more options to drive traffic and increase click-throughs. This new Link Sticker will sit alongside previously made interactive features available in the app, including stickers for donations, music, and polls.

This feature has been in development for quite some time, as Instagram had previously been testing this feature out in small batches throughout the summer. According to social media expert Matt Navarra, ‘Link’ stickers will become more widely available to users starting on August 30th and, as it appears, may eventually be available to all users, 10k followers or not. As minimal as this change is, it is a huge win for small businesses, nano-influencers or any business just starting out on the platform.

As Instagram continues to roll out updates in line with their new direction, we’re excited to see what else is in store for optimizing our content. In the meantime, we will be patiently waiting for the ‘Link’ stickers to show in our accounts, so we can begin implementing them into our strategies.

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We are constantly keeping up to date on emerging trends in the social landscape to ensure that our campaigns are always utilizing best practices and performing adjacent to industry standards. If you are ready to start embracing the full potential of Facebook and Instagram advertising in your brand’s social media campaigns, let’s talk!