New Jersey Website Design & Development
We know how to build it.
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Our Website Design Priorities
As part of a multi-channel digital marketing agency, our web development team is nuanced in all of the requirements a website may need for improving lead generation and customer retention. We believe websites should focus on the following:
Mobile First
Over 60% of users find what they’re looking for via phone. That means responsive design with easy to read elements for every phone size. If you don’t think mobile-first, you’re last.
Page Speed
Users aren’t waiting around anymore. Every second your website is taking too long to load, you’re losing customers and you’re disappearing from Google.
User Friendly
We carefully storyboard how your users use your website to ensure the right placement of CTAs, imagery, and navigation. Don’t let users get lost and lose business.
SEO
Do you want to rank on Google? Search engine optimization is entwined in every website development, with options for advanced SEO possible to be built in from the ground up.
Safe & Secure
TB builds every website with the user’s security in mind, including industry requirements such as HIPAA compliance for medical websites.
Conversion Driven
What’s a new website without ROI? We consider every way to funnel users towards your ultimate goal: new leads or transactions.
Each web development project follows a transparent process to establish your needs, keep your website on track and delivery timeline clear.
Onboarding and Conceptualization
Each website design begins with your vision. We’re here to bring it to life. TB meets multiple times with each website client to gain a full understanding of what your business needs from its website and how it needs to be presented. From there, we create initial mockups of the homepage and other elements to ensure we’re on the right track. Meetings will occur over the course of a two week period between you and the TB team.
Designing the User Experience
After a decade of making websites, we use our experience and knowledge of web development best practices to create an optimal user flow, meaning easy navigation, speedy performance, and a logical representation of your business. Working carefully with our content team, each website will have every necessary page mapped out and planned prior to development.
Design and Development
Content, creative, and web development teams will be collaborating and simultaneously developing each necessary element for the website. This is where your website truly becomes its own entity. Standard development phases commonly take around 8 weeks.
Quality Assurance
After the main development of the website is complete, you will sit down with TB to go over the framework of the website. It is at this time that any core revisions will be made, as well as optimizing the website for responsiveness and UX refinements.
Website Review and Launch
Prior to every new website launching, an extensive fundamentals check will be undertaken to ensure the removal of duplicate content, unnecessary pages, broken links, and other elements to ensure your website is ready for its debut. If you already have a website, it is at this point that the transfer of any Google Analytics, goal tracking, and url redirects will be prepped and integrated.
Website Maintenance
Congrats! Your business is ready for the big digital dance. But just like your car, body, or house, a website is ever changing. Today’s Business helps countless website clients beyond the launch of their website by making sure it stays in peak form. Our website maintenance services can involve the placement of new content, small redesigns, or inevitable technical fixes that may cause you to lose customers. Learn more about our website maintenance services here.
Creating a Standard for Our Client's Websites
The websites we develop are our pride and joy. We always strive to set a standard of excellence for each development project that exceeds the expectations of our clients.
What do you need from your website? What are your biggest issues currently? Discuss your initial website project goals with us to help complete your digital transformation. By using the form below, we can more effectively help each person most effectively.
Let Us Improve Your Digital Marketing Campaign
Search Engine Marketing
Get to the top of search results, retarget customers, and drive leads on day one of your new launch.
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Social Media Strategy and Management
Reach your target demographic in their core social playground. We regularly work with clients on Facebook, LinkedIn, Pinterest, Instagram, and more.
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Creative Services and Graphic Design
Blow your customers away with ever changing creative ways for your website. There’s a reason why our graphics team is regularly praised by our clients!
Learn MoreMarkets Served
Today’s Business has provided marketing services to the following industries:
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