Fashion Digital Marketing Agency
By 2025, the U.S. fashion market is expected to grow to $285 billion. In today’s competitive digital advertising environment, it’s imperative that your brand stands out on every digital platform that your audience lives on online. Every clothing or fashion campaign is as unique to your brand as the pieces you curate. At Today’s Business, our team of experts will analyze your target market and develop a customized strategy based on your company’s strengths, desired audience, budget, and revenue goals.
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Our Experience and Priorities Marketing for Fashion Businesses
We understand the importance of having a strong online presence as a fashion e-commerce label. By following current and emerging trends, we can take your fashion brand to the next level.
Managed single and multi-channel campaigns in fashion for all services, from website maintenance to organic social media.
Millions of dollars in e-commerce revenue generated through our affiliate marketing network.
Experience working with e-commerce stores, brick and mortar stores, brands, novelty fashion, and subscription services
Experience with both short-term projects, such as site migrations, or long-term, full-scale annual campaigns.
Fashion Marketing Priorities Online
The Right Network and Management
For most fashion brands, your best searches are going to be dominated by the affiliate space. Whether it’s a well-known publisher such as GQ, or a modern online publisher such as My Subscription Addiction, connecting with the right ones on the right terms is key for both publicity and reaching your target audience, but also conversions online. In the right long term strategy, these affiliate networks can also lead to more organic (SEO) opportunities as well.
An Optimized Website Experience
For both users and search engines. This means all images optimized to SEO best practices, a mobile friendly website that is fast and easy to navigate, and content to support your customers on their buying journey to becoming a returning customer.
Clear Branding
First, create an idea surrounding what your brand stands for. Then, make it consistent, high-quality, and personality-driven. We’ll promote your brand, posting often across social media platforms such as Instagram and Facebook, so consumers stay aware and are compelled to take action.
Well Managed Ad Spend
We want to optimize your ad spending so you can see the results you’re looking for without breaking the bank. It’s not only about getting in front of a large number of eyes, but also tailoring campaigns to the most receptive and valuable audience for your message.
Offsite Engagement
Offsite work, which helps to increase authority, is just as important as onsite SEO. Search engines reward websites with higher rankings on the search index, and we will do everything we can to ensure that you’re competing for the right keywords and audience attention.
Common Digital Marketing Services for Fashion Businesses
Website Development
Our website developers at TB have built numerous e-commerce stores, both basic and complex, using a variety of extensions, plugins, and apps to improve the UI/UX and generate high conversion rates.
Explore Website Development
SEO
Using in-depth keyword research and mapping, backlink outreach, routine SEO audits and more, we can help ensure that your bounce rates are low and organic traffic is high on a monthly basis.
Explore SEO
SEM
When paired with an organic SEO strategy, a well-executed PPC campaign can deliver immediate results by placing dynamic paid content across the full spectrum of search, display, and video elements.
Explore SEM
Social
The objective of our social media services is to build brand awareness by publishing content across Instagram, Facebook, Pinterest, YouTube, etc. and guide users from conversation to interest to action.
Explore Social Media Marketing
Email Marketing
We help our fashion clients find multiple engagement opportunities by setting up various email marketing campaigns, including retargeting ads, to bring in new traffic and retain existing customers.
Explore Email Marketing
Affiliate Marketing
Low risk, high reward. We pair you with the right publishers as well as influencers to put your product in front of your audience.
Explore Affiliate Marketing
Case Studies
Check out our case studies for more information about our fashion industry successes and how Today’s Business can lead you on the right path.
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.
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Today’s Business, based in northern New Jersey, is a full-service digital marketing agency focused on delivering high-quality, measurable success for each client we work with. Our experience spans across a wide range of industries and our team has the knowledge and skills to help your business reach its full potential. Contact us today to speak with one of our marketing specialists or with any questions you have about our services.
Markets Served
Today’s Business has provided marketing services to the following industries: