Nutrition Digital Marketing Agency

If your nutrition company has an effective digital marketing strategy in place, it’s more likely your company will expand its reach and show up in search results. When you choose Today’s Business as your digital marketing agency, our team will provide you with solutions to make your nutrition company stand out, increase traffic, and improve your overall presence across various platforms.

Nutrition Marketing Priorities

Responsive Web Design

Your website is the first impression of your company. Our team develops websites that are fully responsive on both desktop and mobile devices. We ensure our websites are fully functional and provide a great user experience with clean designs that represent your brand.

Converting Leads to Customers

Although getting new users on your site is important, your site needs to be able to convert leads. We optimize the user’s journey on your site to encourage them along the inquiry or purchase process of one of your products. Our team develops a strategy that takes you from lead generation to conversion.

Customer-Focused Content

There is a tremendous opportunity for content creation for nutrition companies. We create comprehensive content strategies tailored to your company, from detailed descriptions of products and services to blogs and case studies that cover nutrition tips and industry updates.

Social Media Presence

Social media is important to promote your products and engage your customers. We build your brand and boost your online presence through various social media platforms by creating unique content, posts, and images to attract new and existing customers.

Let Today’s Business be your destination for all your digital marketing needs.

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Common Digital Marketing Services for Nutrition Businesses

Affiliate Marketing

The world of nutrition for B2C companies continues to become more fierce. Utilizing an affiliate program to help generate guaranteed leads for each dollar spent means you can monitor your ROI in a more precise manner. Today’s Business helps coordinate all yoru affiliate needs and ensures that your conversions are genuine.

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SEO

Our SEO strategists work to increase the number of users to your website through search results. We utilize keyword data, links, and other elements to make sure that organic search results of industry-related topics bring users directly to you.

Explore SEO

SEM

Our paid search experts create customized campaigns based on your budget to rank higher in search results and boost your ROI. We purchase ads based on your budget through PPC, display remarketing, and product listing ads to increase your conversions and give you the best return possible.

Explore SEM

Social

Today’s Business develops social media strategies that bring your brand to life. We create unique social content that gives you a direct link to connect your business with existing and potential customers through engaging posts and images.

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Creative and Graphic Design

Our graphic designers make your business look its best online. Our design services include branding and logo design, infographics and custom content, social media graphics, video editing and motion graphics, and much more to capture your nutrition company’s brand and messaging.

Explore Graphic Design

Email Marketing

Our email marketing campaigns successfully engage subscribers, driving traffic to your website. We use custom marketing funnels to gain new list members and promote your business, products, and services to drive conversions.

Explore Email Marketing

Common Questions From Our Nutrition Clients

Can you clarify for me how backlinking improves SEO?

A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from Men's Health's nutrition page, Google is going to assume you know a thing or two about nutrition.

Why Wordpress?

A: We use Wordpress because we believe that it allows us the best blend of customization and SEO. Site builders such as Wix or Squarespace continue to improve, but they still use additional code (which can slow down a website) and don’t necessarily provide the ability to create unique website features. While a completely custom coded website would provide the ultimate SEO and custom website experience, content management systems like WordPress improve productivity and also allow medical staff to update elements without coding experience.

Will there be any dropoff in our results when switching over?

A: Over the years, we have spent a great deal of time refining and optimizing our onboarding process. We want to make sure that we understand your practice and that we know which KPIs you prioritize. Dropoffs occur, but for actions outside of a transition. If we ever recommend a strategy for your marketing campaign that would cause a dropoff, we will communicate that to you, set expectations, and educate you on why the strategy will work better in the long term.

How is your team going to write content for our practice?

A: Our content writing team is a combination of SEO strategists and copywriters. All have experience writing for orthopedic practices. Our process begins with a combination of interviews and discussions with you and your team, and also involves creating a multi-month plan for what and when content will be done. We also have relationships with specialized writers if necessary.

How much content is included in my SEO package? Examples of content?

A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.

We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.

How do we measure ROI? How will you track our marketing?

A: Google Analytics is at the root of providing our metrics for our clients. We also use third party analytics for each service, whether it’s keyword tracking for SEO, or Facebook analytics for social. As part of our service we will provide a dashboard that will provide you with easy access to your data.

What does it look like if we want to cancel TB services?

A: We never want to see a client go, but things happen. Termination of services is always clearly written out in any agreement that a client makes with Today’s Business. Our normal policy is 90 days advance notice.

Can you track phone calls?

A: You bet. We believe that call tracking is one of the best KPIs that businesses can use to measure success. We also understand that call tracking can get expensive. We have multiple service providers that we work with that can provide you with different features and pricing.

Case Studies

Check out our case studies to learn more about our client successes and how our team at Today’s Business can boost your business to the next level.

Celebrity Goat Influencer Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.

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Increasing Web Leads by 737% for a Cabinets & Countertops Company

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Raleigh Orthopaedic Clinic Case Study

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About Today’s Business

Today’s Business is a full-service digital marketing agency in Parsippany, NJ with years of experience in the nutrition industry. Whether you are looking to build a new website or improve your search rankings, our team of experts can help position your company for success. Please contact us today to learn more about our nutrition digital marketing services or to schedule a discovery call.