2x Inc. 5000 Fastest Growing Digital Marketing Agency
At Today’s Business, we’re disrupting today’s digital industry with innovative marketing solutions tailored to what businesses need for the future.
Marketing Solutions 
About Today’s Business
Based in northern New Jersey, Today’s Business has evolved from a social media marketing and athlete networking agency into a full-scale multi channel marketing hub. Today, we are offering services for affiliate marketing, web development, search engine optimization, paid search, social advertising, organic social media, influencer marketing and creative design. Battles have always been won in the trenches. And Today’s Business, since day one, has been unafraid to do the hard work other marketing companies refuse to take on. Combining a nose for trends, data analysis, creativity, and a sleeves-up, heads down attitude, TB has spent the past decade creating digital marketing solutions for clients in a multitude of industries spanning healthcare to e-commerce. Over that time, our values have become clear:
- Maximize client ROI
- Provide premium client support and transparency
- Commit unmatched passion to each clients’ goals and projects
- Deeply understanding our clients and their customers personas is paramount
- Never stop improving
What are your needs? What are your goals? Talk to us today to get an honest review of where your digital strategy should head in the new roaring 20’s. Or continue reading to learn more about our history, our leaders, and what our clients have to say about working with us.
Today’s Business Through the Years
Today’s Business has grown the old-fashioned way. Starting with less than $1,000 dollars, three desks in a basement, marketing nearby dentists, TB has grown to serve an international clientele, while remaining self-funded. Below you’ll see how we got our start and where we are today.
2011
At the end of 2011, with college finally in the rearview mirror, Tom Ottaiano and Billy Ash joined forces with an eye on digital marketing services for local New Jersey businesses. In December, the company’s first steps took place at its very first business networking functions, which was hosted at Tom’s family restaurant, Calabria.
2011
2012
As the first full year as an agency, TB experiences several milestones. First official clients, first brand ambassador in NY Giants star David Diehl, and first official service: Social Media Marketing. Another first is moving into its first true office space: 400 square feet above Calabria restaurant. Clients are treated to pasta e fagioli and eggplant parmesan during strategy sessions.
2012
2013
With initial success demanding more resources, TB has its first expansion beyond its partners. The first employees are hired, as well as the founding of an internship program. By Q3, Today’s Business is being featured in local business magazines, signing the Cleveland Cavaliers, and opening its first satellite offices across the country.
2013
2014
With clients demanding more from Today’s Business, it officially transitions to a multi-channel digital marketing agency. The company begins to make its presence known on the conference circuit, including presenting at the New Jersey Obstetrical & Gynecological Society. NJBiz Magazine named Today’s Business as a finalist for Emerging Business of the Year.
2014
2015
Beginning the year with officially being trademarked, TB continues to grow, introducing Today’s Athletes, an athlete networking service, and winning multiple digital and local business awards. In November, TB wins an award from W3 for social media marketing for The Wet Brush.
2015
2016
Taking TB’s standing in the Garden State to another level, we worked with
Robert Wood Johnson and St. Barnabas Health to merge their entities
on the digital landscape. TB wins a Davey Silver Award for community building and engagement for the Rutgers New Jersey Medical School’s “Surgery Meets Social” campaign.
2016
2017
The year marks several great opportunities for TB in the sports world. First, longtime client Chris Hogan becomes Super Bowl champion with his TB family cheering him on. Behind Hogan and other clients, Today’s Business creates partnerships with multiple major brands - including Modell’s, Bose, and New Era. TB also wins another W3 Award, this time for its work with Scivation for graphic design and social content.
2017
2018
Today’s Business lands on the Inc. 5000 list for the first time, representing New Jersey as one of the fastest growing companies. Now with several years as a self-made company in Digital Marketing, CEO Tom Ottaiano shares what he’s learned at both Harvard’s Music Entrepreneur Conference and the Business of Pain Conference. TB’s employees got brand new perks with the launch of the TB Advantage program, which enables employees to get discounts on multiple local businesses and e-commerce brands.
2018
2019
TB enters new territory with some of its biggest clients ever, including Southcoast Health, Bodybuilding.com, Cellucor, and FOCO. The success lands TB on the Inc. 5000 list for the second year in a row, and also leads to conference appearances by CDO Billy Ash at the Bones Society of Pennsylvania and the Sprout Partner Summit. In August, Today’s Business hosted its first party at Affiliate Summit East.
2019
2020
2020 has already been a whirlwind of a year! Times were incredibly tough due to the COVID-19 Global pandemic but Today's Business was able to weather the storm. Even during the pandemic, Today's Business was able to develop new partnerships. New clients included the economic development organization for the state of New Jersey, Choose New Jersey, rapidly growing direct to consumer dog food brand, Jinx, Absolute Home Mortgage Corporation, Chomps, Raleigh Orthopaedic Clinic, State & Liberty and more! Today's Business even won a couple awards in 2020. TB was awarded the NJBA Sales & Marketing Award for work with BNE Properties and also won Gold in the 16th Annual Davey Awards for the FOCO NFL Influencer Marketing Campaign.
2020
2021
Today's Business has been off to a hot start in 2021! The TB team has been cranking out tons of new website projects and has continued to grow with existing clients. We've formulated new partnerships with Red Rover and V Shred coming aboard. The team also executed an
influencer marketing campaign
for our client Butcher Box to promote their Big Game Bundle package leading up to the Super bowl. We're excited to see what the rest of the year has in store!
2021
Meet Our Leaders
From our humble beginnings in a basement and then above a restaurant, to our current 5,000 square-foot office in Pine Brook, NJ, the leaders of Today’s Business have always been at the front lines of who we are.
Meet The Team
Tom Ottaiano
Tom has taken the drive fostered as a professional athlete and channeled it into being the leading force behind Today’s Business and its business development the past decade. A master networker and relationship builder, Tom often provides clients with unique opportunities that won’t be presented by anyone else.
Billy Ash
Bill provides unique expertise to the multi-channel approach at Today’s Business. As the Chief Digital Officer of Today’s Business, Billy Ash oversees the strategy and best practices of each service, with extensive experience over the years being directly involved in the production of client campaigns, regardless of service.
Today’s Business Staff
Today’s Business is a multi-channel digital marketing agency that is broken down into teams for Account Management, SEO, Paid and Social Media, Website Development, Creative & Design, and Affiliate and Influencer Marketing. Get to know who you’ll be working with a little better.
Come Join the Team
Today’s Business is always looking to add creative, talented, hard-working individuals to join our team. We work hard, but also play hard - Start your digital marketing career today.
Apply Now
Let’s Talk About How TB Can Make Your Digital Marketing Goals a Reality!
From startups to nationally recognized brands, we ensure all clients receive profitable results from our customized digital strategy. Let us help your company generate the results you are striving for.