Affiliate Summit East (ASE) 2021 Recap

Presenter: Kasim Aslam | Founder & CEO Solutions 8)

Attendee: Joe Sanfilippo

Summary: Kasim did a fantastic job at presenting. He spoke fast but he was really good at capturing the attention of the audience and knew how to make a somewhat mundane topic exciting.

Takeaways: I think my biggest takeaway here was that I need to get my hands dirty with some Smart Shopping campaigns so that I can really understand how these work and how they can be useful for our clients. I also would plan to revisit this presentation for any upcoming presentations that I have so that I can utilize some of the shock and awe techniques that made this presentation enticing. 

Presenter: Andrew Sabbatino

Attendee: Matthew Serbos

Summary: Andrew did an awesome job presenting all of the information in a concise manner. He moved a bit fast through the presentation due to time constraints, but being allowed to take pictures helped me focus on the main points of the open discussion. Andrew described the main points of Buying/Setting up a Domain, Finding prospects for outreach, Writing Solid Subject Lines, Coming up with Clever First Lines, Structuring Campaigns, and the Next Steps after the initial Cold Email Outreach. I found his presentation style (results-oriented) to be very rewarding and engaging. It was nice to see that someone was speaking from experience, rather than mundanely reading off a slide show that someone else compiled. Andrew even provided the resources (sites) where we can find the information he uses to conduct his own outreach. He mentioned he basically had a 20% success rate in terms of email responses, which is incredible. It’s definitely the benchmark we can all strive for when conducting cold email outreach.

Takeaways: One of the biggest takeaways I got from the presentation had to do with follow-up emails. He had a specific process and outline for each follow up after the first email goes out. He outlined that the first follow up is just to bump the email back to the top of the inbox. Then, the second follow up, is intended to outline a huge win for one of your clients. After that, the third follow up is just “thoughts”; very short and sweet. Finally, the fourth follow up, you can get creative and include whatever relevant information there is for your vertical/niche. All in all, I thought the presentation was not only extremely informative, but easy to understand. He boiled down cold email outreach into a very simple science that anyone can do!

Attendee: Joelle Regh

Summary: Mike Roddy, CEO of Empire Social Group, shared his secret weapon of how he has helped his network of entrepreneurs and influencers to rapidly grow a massive account on Instagram with real targeted followers. Roddy broke down the system of the B.A.S.E method and how he uses it in his agency. The B.A.S.E stands for: Brand, Amplification, Social Growth, and Engine. This presentation was very interesting and informative, because Roddy gave detailed information on what the method stands for, and gave real life examples.

Takeaways: The takeaway from this presentation is to find your purpose and mission with your Instagram Account, research the market, define a niche, hashtags play an important role in discovery, and using your Instagram Bio to make the first impression on your audience.