Leave the traditional ways of mailing in the past! With a little help from email marketing, growing your company can be easier than you think. Email marketing is an efficient way to market your business, while creating a mailing list and generating new leads in the process. Learn more about this digital advertising tactic and how it can improve your business.

What is Email Marketing?

In its simplest form, email marketing is the act of sending a custom branded, professional email on your company’s behalf. While most companies use it to promote advertisements, request for business, or solicit donations, any email communication is considered email marketing if it helps to build customer loyalty, trust, or recognition. It is an efficient way to stay connected with customers while also promoting business.

Benefits of Email Marketing for Your Business

  • Inexpensive cost for your company

Email marketing is a cost-effective tool that allows you to directly reach your audience. From small businesses to large corporations, all companies can benefit from email marketing. Forget about the printing and mailing costs that quickly add up. All you need is a template, a good marketing strategy, and a mailing list to drive users to your site! Generating traffic to your website boosts sales, which is important if you want to make a profit. According to Campaign Monitor, every $1 spent on email marketing in 2016 had an average ROI of $44.

  • Build trust and boost brand awareness

Sending regular emails (without spamming your audience’s inbox) is a great way to connect with both new and old customers. Not only does it keep your company on their mind, but if you segment your email list, you will be able to send specific people the content they want to see and engage with.

For example, if you sell both women and girls’ clothing, half of your email list may be interested in receiving emails about the latest products and promotions for women, while the other half may only be interested in emails relating to girls’ products. Instead of sending your entire list every email you create, segmenting your list allows you to send specific emails to specific audiences.

  • You can measure your statistics

With help from Google Analytics and email automation platforms, you are able to track how many people open your emails, how many people click through to your website, conversion rate, etc. Not only does it let you see a direct ROI, but these stats are crucial insight to help improve your email marketing campaign.

Measuring statistics allows you to get to know your audience better. You can learn a lot about your target market, including: age, purchase history, special days like birthdays, location, etc. Knowing this information is helpful to keep your current customers and generate new leads.

Tips for Your Email Marketing Campaign

  • Keep it short & sweet

The more content you stuff into an email, the less focused your audience will be. A crowded email blast can have customers feeling overwhelmed, with no idea what action to take. People want to read one main message. With that in mind, be sure to design your email blasts with one clear call to action.

Another important reason why emails should be kept short is because most emails are read on mobile. There’s no way around it; according to Pew Research Center, 88% of smartphone users actively check email on their phones. With that in mind, cut the fluff and keep your emails concise.

  • Have a specific call to action (CTA)

Your main goal of an email blast is to get your subscribers to do something. Make sure what you want them to do is obvious! One clear CTA directs users on what they should do next. Multiple CTAs in one email may lead to a confused user, making them less likely to click altogether.

It’s important that your CTA is inline with your email subject. You don’t want to talk about your latest blog and have the link lead to your shop page. Doing so will hurt your trust and credibility with your customers, making them more likely to unsubscribe.

  • Encourage your website visitors to sign up

To run an email marketing campaign, you need subscribers to send your emails to! One of the best ways to do this is by incorporating a sign-up form on all pages of your website. To quickly acquire subscribers, you can offer an incentive to signing up. Whether it be a free item, promotional discount, a white paper, etc., the sweeter the deal, the more likely someone will be to subscribe.

Start Your Email Marketing Campaign Today

If you are a company interested in connecting with your customers and increasing your conversion rate, then email marketing is the perfect tool for you to use! Our team of marketing professionals are ready to build you a great piece of email marketing material for your campaign. Contact Today’s Business to learn more about how we’ll use email marketing to grow your business.