Tag: SEM case study

Starting Point A specialty food e-commerce company, facing multiple internal and external changes, requested the aid of Today’s Business to increase sales in its SEM Campaign while also reducing its monthly spend. The client has been running Google Ads since 2002! The focus has changed throughout the years, but they never saw substantial increases in […]

Preface Preparing meals and eating healthy can be challenging. Entrepreneurial food services have taken advantage, offering prepared meals to be delivered straight to your doorstep. But the food-delivery market has become rapidly saturated, making competition fierce. When looking for healthy, restaurant style food service that will deliver to select areas, people often search utilizing terms […]

Preface There is often the belief in business that you have to spend money to make money. This is only true if you spend money efficiency. In an industry with razor thin margins, a physician group may currently not have the resources (primarily time) to engage in ecosystem of digital marketing services that are be […]

Preface Fertility is an issue that affects many people, but is not necessarily something that everyone who is affected is comfortable talking about with others. Often times, these types of conversations are left for the closest members of a family. Why does this matter when it comes to a multi-physician fertility practice’s digital marketing strategy? […]

Preface Advertising is a major factor in the mortgage industry. More so than other areas of business, the mortgage industry is especially reliant in getting the word out about financing options for potential homebuyers. Potential homebuyers cannot just go to a store and acquire the financing they are looking for, making advertising and visibility that […]