How We Improved The Speed of a Client’s Website by 60%
Client Overview
The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. The orthopedic group sports over 100 surgeons and physicians, and is now expanding into Indiana and further away from Chicago. In 2017, a new website was developed on WordPress by a third party and Today’s Business has been contributing SEO and website maintenance support from site launch - on.
What 60% Faster Load Time Feels/Looks Like
The Challenge
The Solution
Creating A Custom Theme
Consolidate Plugins
Remove Unnecessary Resources
The Results
Total Percentage of Improvement
Page Load Time
The time it takes a page to load every single element
Domain Lookup Time
The amount of time it takes to find the domain after the request
Server Connection Time
The amount of time it takes for the server to connect the page
Server Response Time
The time it takes the server to respond to a request
Document Interactive Time
The time it takes for the page to be interactive (before this point, the user can’t do anything but wait)
Document Content Loaded
The amount of time it take the browser to understand the files of a page and execute
Bounce Rate
Number of users who immediately leave the site without interacting
Page/Session
How many pages people explore during a standard visit
Session Duration
How long people are actively engaged per use
Conversion Rate
How often a visit turns in a lead
How Much Money Could a Faster Website Make You?
The following graph shows the page speed project's ROI for 15,000 visits, at various values for a single lead.
| Conversion Rate | Number of Leads | Revenue Generated $50/Lead | Revenue Generated $100/Lead | Revenue Generated $250/Lead | Revenue Generated $500/Lead | Revenue Generated $700/Lead | |
|---|---|---|---|---|---|---|---|
| Before | .99% | 148.5 | $7,425 | $14,850 | $29,403 | $74,250 | $111,375 |
| After | 1.32% | 198 | $9,900 | $19,800 | $49,500 | $99,000 | $148,500 |
| Difference | 0.32%  |
49.5 |
$2,475 |
$4,950 |
$20,097 |
$24,750 |
$37,125 |
Across the board, the project was a success, and also showed just how important page speed is to users. Google has also shared reports on just how important it is as well, particularly for mobile:
Is your website slowing to a crawl? Let’s talk. We can help you diagnose your problems, provide you with your options, and get your website performing better than ever before. Today’s Business is a multi-channel digital marketing agency based out of Pine Brook, New Jersey, with experience working in healthcare, e-commerce, waste management, real estate, brick and mortar retail, and much more.
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Are you experiencing slow or unresponsive web pages? We may have the solution for your website. Contact us today and we will happily discuss your page speed issues as well as any digital marketing questions you may have.