The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. The orthopedic group sports over 100 surgeons and physicians, and is now expanding into Indiana and further away from Chicago. In 2017, a new website was developed on WordPress by […]
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Ricciardi Brothers is a brick and mortar chain of 43 paint stores in New Jersey, Pennsylvania, and Delaware, affiliated with Benjamin Moore. Each year, Ricciardi Brothers traditionally runs 3 major summer sales that coincide with Memorial Day, 4th of July, and Labor Day. Today’s Business has been working with the brand for several years, serving […]
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Client Overview The client is one of the largest independently owned network of orthopedic specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017, the group commissioned a new website to replace their old one. Today’s Business has been redesigning elements of the website since, […]
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Preface: In developing a website, links are most commonly understood in their most basic function – they allow a user to get from one page to another. Consequently, website developers will include links to pages in the navigation menu, side widgets, footers, and occasionally within the text as well. But many don’t consider the effects […]
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Preface In the current state of digital marketing SEO, content is a crucial component for improving a website’s relevance and domain authority within search engines. The challenge, however, is everyone in the know is following suit. This ever-increasing competition makes finding new strategies for higher search rankings a continuous challenge. Starting Point AMP stands […]
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Preface In the digital age, all medical practices heavily rely on search results in order to facilitate new patients in discovering the practice and to aid returning patients in making appointments. Showing up in Google Search results is a great way to stimulate growth in both those areas. However, ensuring that the practice shows up […]
Read MoreSearch Engine OptimizationWhat is Search Engine Optimization?Search Engine Optimization (SEO) is the process of making a website or webpage appear higher in the Search Engine Results Page (SERP). Having a team behind your SEO strategy will ensure that your website is visible to an audience interested in your goods or services.Why Search Engine Optimization?Without the […]
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Preface The digital and social needs of clients differ tremendously based on various factors that include, among other considerations, type of industry, goals, and size of company. One of the things that Today’s Business does effectively is demonstrate the ability to optimize both digital and social efficiently for clients, regardless of the clients’ size. […]
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Preface It is always the goal, especially for a physician enterprise group, to maximize appointments made and continually bring in new patients. This strategy, carried out digitally, was slower to catch on in the healthcare industry, but now is integral to attaining profitable growth as a practice. Starting Point There are many digital tools that […]
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