SEO Blog
Stay informed about everything SEO and TB with blogs written by our team
Featured SEO Blogs
Question Hub: Who’s it for and How to Use it
What is the Google Question Hub Tool? Google Question Hub is a Google-developed platform focusing on the unanswered questions asked on the internet. Google organizes information to find the most relevant results for each user’s search query. If there …
By: Today's Business on April 27, 2021
Google Swaps Structured Data Testing Tool for Rich Results Test Tool
Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contr …
By: Today's Business on September 28, 2020
Check Out Our Recent SEO Blogs
Question Hub: Who’s it for and How to Use it
What is the Google Question Hub Tool? Google Question Hub is a Google-developed platform focusing on the unanswered questions asked on the internet. Google organizes information to find the most relevant results for each user’s search query. If there i …
By: Today's Business on 04/27/21
How to Prioritize SEO Tasks for Your Site in 2021
This blog was written by a Today’s Business intern in the SEO department to share what was learned. It was written at the end of his internship, after about six months. What SEO Tasks Should you Prioritize It is no secret that search engine optimizatio …
By: Today's Business on 03/15/21
How to Write a Good Blog
The following blog is number 2 of 3 written by a Today’s Business SEO intern. The blogs were utilized to show what they had been learning as well as provide users useful information. This blog was written after 3 months of interning and was vetted by S …
By: Today's Business on 03/01/21
5 Effective Link Building Strategies in 2021
If you want your pages to rank in organic search, you need to acquire backlinks. However, your web pages won’t rank just by obtaining more links, you need quality links and that means using the right tactics. Below are five effective strategies to buil …
By: Today's Business on 02/10/21
What is SEO: A Beginner’s Perspective
As part of their internship, Today’s Business had an SEO intern blog about their experiences and what they learned. This blog was written after being an intern for a little over a month. What is SEO: A Beginner’s Perspective Have you ever wondered what …
By: Today's Business on 02/10/21
Google Swaps Structured Data Testing Tool for Rich Results Test Tool
Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contrib …
By: Today's Business on 09/28/20
Google’s “Medic Update” and How it is Impacting SEO
SUMMARY At the end of July/beginning of August, Google updated its page quality guidelines and initiated a broad core algorithm update – a significant alteration of how it chooses to rank pages in search results. This represented one of the most signif …
By: Today's Business on 11/13/19
BERT ALGORITHM UPDATE
The BERT algorithm, or “Bidirectional Encoder Representations from Transformers”, is Google’s latest update to its search system. Google has said it’s “the biggest update to the system since RankBrain launched five years ago”. The BERT update was annou …
By: Today's Business on 11/13/19
5 Benefits of SEO and Why Your Business Needs It
By Tom Ottaiano, CEO, Today’s Business Your future customers, patients, and clients are already using Google to research their decisions and purchases. SEO, or Search Engine Optimization is the process of maximizing the visibility of your site on searc …
By: Today's Business on 01/04/19
5 Ways I’ve Updated My SEO Strategy for Google’s Medic Update
By: Billy Ash, CDO, Today’s Business“I used to say if you wanted to show up on Google you needed to have a page dedicated to it on your website. That is no longer the case.” If you’ve noticed your website drop drastically in the search rankings in the …
By: Today's Business on 10/16/18
10 Favorite Chrome Extensions For SEO
In the field of search engine optimization, we’re constantly searching for strategies and software to make our work more streamlined and efficient. When using Google Chrome, there are several Chrome extensions that can be utilized for SEO, but a handfu …
By: Today's Business on 07/19/18
How Does Mobile First Indexing Impact SEO?
One of the growing recent trends in Search Engine Optimization field is mobile first traffic and as a result mobile first indexing. This is because Google and search engines alike are trying to make web traffic mobile-friendly and keep up with the user …
By: Today's Business on 03/22/18
The SEO Benefits of Writing Longer Blogs
There is a well-established fallacy that people generally don’t want to read long pieces of content online. The common complaints you may have heard to date could include, “I don’t have time to read all of this!” or “Why is this blog so long?” and poss …
By: Today's Business on 02/06/18
How to Analyze Competitors for SEO Purposes
A competitor analysis is one of the most important aspects of the SEO process for a campaign and yet it gets overlooked time and time again. Figuring out your exact competitors and getting a better understanding for them will improve your company and y …
By: Today's Business on 12/15/17
How Google Determines Low vs. High Quality Pages
If you own a business that has a website, you want to rank high in Google’s search results. But in order for your web pages to rank high, Google needs to consider them high quality. Back in 2011, Google released their Panda update, which was designed t …
By: Today's Business on 10/12/17
Small Business SEO Strategies that Produce Big Results
Small business often means a slender budget, and we understand how important it is for you to make every penny count. But boosting your search engine rankings isn’t a luxury, rather, it is more a necessity – especially if you can’t command the kind of …
By: Today's Business on 09/14/17
How to Write Website Content for Google’s Mobile-First Index
Most of the website content we read nowadays is read on our phones. Any interesting blogs or news articles we see are just a simple tap away! Google knows this too and has made it the utmost priority that the content you read is designed with your phon …
By: Today's Business on 09/01/17
Local Data Aggregators: Why Your Business Should be Using Them
Do you own a local business? It doesn’t matter what service you provide – you need to be listed in local data aggregators. But why, you ask? And what the heck is a local data aggregator? Fair points all around! And that’s why today, Today’s Business wi …
By: Today's Business on 08/16/17
Understanding Latent Semantic Indexing’s Role in SEO
Ever since Google became the dominant force in search, there’s been an ever-evolving battle between them and SEOs attempting to get their businesses to rank better than competition. Along the way, it’s often been a game of cat and mouse. SEO teams woul …
By: Today's Business on 07/12/17
How to Improve Your Content Marketing Performance
In terms of Search Engine Optimization, or SEO, the main focus for years has been building links in order to increase your website’s organic search performance. This focus has changed as of late thanks to content marketing. SEO isn’t simply link buildi …
By: Today's Business on 06/22/17
What’s the Difference Between SEO and SEM?
As a full service digital marketing agency, a common question we receive from our clients is “Where will I see more success: SEO or PPC?” The answer isn’t as black and white as many would hope it to be. When done correctly, both SEO and SEM can help ge …
By: Today's Business on 06/02/17
5 Ways to Create Medical Content That Resonates
It is no secret that producing meaningful and concise content is the key to digital marketing. Gone are the days when users were accepting of content that was clearly written to plug a company’s product. Today, consumers of all ages have heightened exp …
By: Today's Business on 05/10/17
Top 10 Health and Wellness Blogs
Blogs can be an excellent resource if you’re seeking health, fitness, or medical advice. Professionals in these fields may be hard to get a hold of in person, but their blog posts can break down those professional constraints. This allows valuable well …
By: Today's Business on 05/02/17
How to Develop a Successful SEO Strategy
In today’s world, businesses need to develop a strong online presence to ensure they are profitable. While many people know that SEO (Search Engine Optimization) plays an integral role in their online success, many do not know how to go about developin …
By: Today's Business on 04/17/17
If Content Marketing Were A Movie
Content marketing can be a confusing concept to grasp. Different from traditional marketing methods, content marketing aims to do more than push a product to one specific audience. Using engaging and useful content, this type of marketing serves t …
By: Today's Business on 03/28/17
Why Medical Practices Need Content Marketing
With competition in the healthcare field intensifying, it is crucial for practices to come up with new and more sophisticated marketing strategies to help reach their audience. One of the best ways for healthcare practices to do this is to use content …
By: Today's Business on 11/14/16
Google’s New Mobile-First Indexing
What has seemed like an inevitability for a while has now become a reality. The majority of users conducting a Google Search are now doing so on a mobile device. The rapid emergence and subsequent explosion of mobile has convinced Google that prioritiz …
By: Today's Business on 11/08/16
Tips for Your Healthcare Domain Change
As the times progress you will notice that things change, especially when it comes to Google and their ever-changing algorithms. While Google makes small changes to their algorithms many times a year, any big changes that can impact SEO rankings are us …
By: Today's Business on 11/07/16
How-To Rate a Website
At Today’s Business, the digital development team is often required to conduct a website rating, whether it is of a competitor’s website or for a potential client. Our professional opinion might not be enough to convince a client that they need a new …
By: Today's Business on 08/17/16
Motivating Millennials
Did you know that by 2020 nearly half of the U.S. workforce will be millennials? That’s only four years from now! Believe it or not, millennials are taking over the world. Okay, maybe not the world, but we are definitely making our mark on the workplac …
By: Today's Business on 08/11/16
What Restaurants Can Learn from Buzzfeed’s ‘Tasty’
You’ve probably heard of, or seen, the viral videos by Buzzfeed subsidiary “Tasty”. Whether you are trying to make homemade Crème Brûlée or Guacamole Onion Rings- Tasty has you covered. This online sensation was an instant hit with their minute long cl …
By: Today's Business on 08/01/16
How to Use Google Search
The world’s most famous search engine, Google, processes a staggering 1.2 trillion searches per year worldwide. Whether it’s for a business purposes or simply searching the web, everyone is using Google on a day-to-day basis. Little did we know, most o …
By: Today's Business on 07/27/16
Acc’s Guide to Keyword Research in 2016
When starting any kind of SEO strategy, the most important factor that determines a campaign’s success or failure are the keywords chosen. Keywords will be the driving force for the content created for a client in terms of blogs and service pages. The …
By: Today's Business on 06/29/16
The Best Business Listings to Have (And Which to Avoid)
For businesses new and old, maintaining and spreading accurate information about your business is essential for growth. One of the ways we do this is through business listings on various sites. While there are many that you should definitely list on, t …
By: Today's Business on 06/22/16
Content Marketing 101: Why Your Business Needs It
Before I start explaining why your business needs content marketing, I should probably start off with what content marketing is. Content marketing is a lot of things, but as my boss Billy Ash, CDO at Today’s Business so eloquently put it, “content mark …
By: Today's Business on 06/20/16
Acc’s Guide to Link Building in 2016
Acc, the Senior Digital Developer at Today’s Business, is in charge of having his clients show up in top search engine results. While he was working on a client’s SEO, he saw some success with keywords. However, the site rankings were still relatively …
By: Today's Business on 06/13/16
Black Hat SEO and How To Avoid It
What is Black Hat? Black hat is a term often used to describe a villain or someone with malicious intent. In the world of computers it is often seen in accompaniment of hacking, or in this case, search engine optimization (SEO). There are various re …
By: Today's Business on 05/23/16
5 SEO Practices You Should Still Be Using in 2016
As 2016 is in full swing, this means tons of content related to what you should be doing in the New Year and obligatory top 5 lists. In this blog I am going to break down the 5 SEO practices I feel will not be phased out in 2016 and need be continually …
By: Today's Business on 01/20/16
Recipe for Business Blogging Success
Ingredients: SEO Strategy (CM) Topic For your audience Links Share-ability Attention Grabbing Title Pictures Consistency Brand Awareness Combine all ingredients and share. Sound easy enough? In reality, keeping up with a business blog might seem …
By: Today's Business on 12/09/15
Local Search Ranking Factors for 2015
Moz conducted their annual survey with industry experts from companies such as DealerOn, AttorneySync, and Local SEO Guide. Moz asked them to rate ranking factors across localized organic and pack results. The results from this survey provide tons of i …
By: Today's Business on 11/09/15
How to Get Started with SEO
Search Engine Optimization (SEO) is the practice of organizing your website’s content and code to improve each page’s organic rank. Organic rank refers to results that appear on a search engine that are not paid for. This is important for websites, i …
By: Today's Business on 10/21/15
Google Map Pack Update & The Need For Local SEO
In early August, Google made a huge change to its local map pack. This change is redefining the way searching for a local business is done. The new listing results for local businesses in search changed from the previous 7-pack where seven local busine …
By: Today's Business on 09/30/15
Best Practices for SEO Success
From driving traffic by ranking higher on search engine results to maximizing content marketing campaigns and improving web advertisements, SEO can help a business build its brand, expand its reach and ultimately increase revenue. Think of it as PR for …
By: Today's Business on 07/16/15
How To Grant Google Analytics Access
Are you having trouble giving someone access to a Google Analytic account? Do not be afraid granting someone access to Google Analytics will only take a minute and we have a step-by-step process to help streamline this process. 1. Log In To Your Google …
By: Today's Business on 05/28/15
Are Keywords Still Relevant in 2015?
While it is true that the importance of keywords to search engines is on the decline, it is not dead. The focus has merely shifted. In the past, Search Engine Optimization (SEO) utilized several outdated practices, such as stuffing keywords into a pa …
By: Today's Business on 04/07/15
5 SEO Myths to Overlook in 2015
This post was written by Anthony Acampora, Today’s Business’ Director of Digital Development. Each year, old SEO trends are phased out and new trends and tactics are ranted and raved about across industry websites, blogs, and forums. It’s often quite o …
By: Today's Business on 02/24/15
5 Tactics That Are Killing Your Web Content
The saying “Content is King” has been thrown around the SEO and Internet Marketing industries for the last few years now, and we’ve seen some brands take significant steps to solidify themselves as leaders in the content space. The issue that many busi …
By: Today's Business on 02/11/15
.svg){kind=icon}